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Archive for December, 2013

17
Dec

Are you into internet marketing and desperate for information on what other marketers are up to? Are they succeeding well and you are not? So, what is the reason for you lagging behind other contenders?

Well…for rising on par with strong SEO challengers, first and foremost, it is crucial to know whom you are competing with. Analyze the strength and weaknesses of some established SEO front runners and gain from their experience.

How to Know Who Your Competitors Are?

Website rankings establish the success of online marketing names. The toppers are the ones to watch out for, as they have more profit ratio than the rest of their lesser ranked followers. Analyzing offline business ventures is the easiest task, as you can personally identify which companies are doing well and which are not. But it is not so in the case of online dealings.

The not so easy factors in identifying your online competitors…

  • Competition in the form of sites in your slot with similar features.
  • Contesting with sites with major keywords identical to your USP.
  • Straight forward opponents competing directly with your long tail keywords.

What is the best way to find out about your online SEO rivals?

As the contention list is a very long and tedious analysis process, the best way to find the truth about your fellow competitors is to do a Google search. Enter your target keywords and just list out the top ranking names. There…you have your very own record of your focal contenders catalog.

Once You have the SEO Competitors List, then What?

The first major step is now achieved. The next operation is to directly visit the websites (of the competitors) and analyze them visually. Ask yourself the following questions and note down the answer.

  • Study the visual appeal of the contender’s website. Are they attractively designed, possess a user-friendly interface, and demand the attention of target audience?
  • Scrutinize the content (including keywords usage). Are their content of high-quality and pertaining to specific business interests?
  • What about their URLs? Ensure what kind of URLs they use. Is it static or dynamic?

How effective are these questions?

The answers are what makes these websites stand out among the others in the online crowd. Understanding your SEO competitors’ professionalism helps to gather information on their web success. Ask more questions as the answer lies within each and every website.

How Useful are Keywords for SEO Analysis?

The prime success of a website depends on effective keywords presentation. What better way to find out the reason behind your online rivals triumph. The better the keywords content usage the better is the online rankings.

How to spot the keywords used by top listed websites?

Your list of best keywords might not be available in your fellow competitor websites. So, what is the correct way to discover the right keywords?

  • Check out if the websites of successful competitors contain similar keywords that you incorporated in your site.
  • Utilize the Website Keyword Suggestion software tool to test the keywords that perform well for your rivals’ websites.
  • Make the most of the Keyword Density Cloud tool to check your SEO contenders’ keywords density.
  • Identify the location of the keywords in contending websites (search in meta tags, headings, image tags, and URLs) for gaining keywords information.

What are Backlinks and How Effective are they for SEO Rankings?

Backlinks (of web pages) are the strength of excellence in online SEO rankings. Analyze the backlinks of your SEO competitors and you can possess intelligence on their website performance.

  • Check number, origin, and anchor text and retrieve backlinks data.
  • Verify if competitors possess backlinks from high-ranking sites and contact webmasters of these popular websites and get them for yourself too.
  • Make use of the Backlink Summary and Backlink Anchor Text Analysis tools for in depth backlinks analysis.

What About the Efficacy of Page Ranks for SEO Analysis?

Other than effective keywords and backlinks analysis, the best way to discern your competitors’ online performance is through page ranks study. Examine your adversary page ranks in Google search engine. Do not leave out Bing and Yahoo in your investigation. Each and every web competitor has connections with search engines. So, analyze the indexed pages that your contender sites have with these search engines. Page rankings are essential factors for efficient SEO analysis.

Do Not Forget Social Networking Sites…

Every web user has an identity through any of the numerous social media sites flooding the internet market. They are the online traffic grabbers and a check on your SEO contenders’ performance on Facebook, Twitter and other popular networking names is mandatory. However, it is not as easy as it sounds, to gather such huge data for SEO analysis.

  • Begin from Social Bookmarking sites to kick-start your social media research and analysis.
  • Search famous Social Bookmarking sites to confirm popularity of your contenders.
  • Check if your competitors have accounts in the most popular (Facebook and Twitter) sites and find if any visibly available pages are made public.
  • Evaluate the number of posts and the recognition your arch rivals witness on this social media platform.

Why are PPC Ads Popularly? How is it Useful in Comparative Online Competitors Study?

The most established and effective internet marketing technique is Paid Per Click (PPC) strategy. Its cost-effective approach is the most sought after aid to drive increased web traffic. Compare PPCs of your fellow SEO contenders and gather information on the secrets of their online success. Google Adwords (favorite PPC choice) is the most preferred by web masters among other tools. Avail Google’s PPC comparing tool called Analyze Competition. Even though it is limited to Google Adwords it is one of the most efficient tools to compare your PPC performance with that of your competitors.

Analyze Your SEO Competitors and Up Your Quotient

Keep an eye on your contenders and gain from their knowledge. Spend some time to compare your results with that of winning SEO names and build your business quotient. Measure up to your challengers, by evaluating their online feat with that of your own. If you are weaker than your adversary then gain facts and figures of their strengths and overcome your failings with their knowledge. Reinforce your SEO attempts through comparisons and analysis.

03
Dec

Google Trends was a tool we all have used for so many reasons, some might have used it just to check the hottest trending topics while some might have used it to find the trending topics to write a blog about. Until now Google Trends might have showed up the wrong terms for your topic of interest. But the new intelligent update today it has become smarter and shows more meaningful results while you are searching for the topic. So when you look up “rice,” are you measuring search interest in Rice University or the rice you eat? In the past if you wanted to campare the trends between “RIce” and “Harvard” you mich get a report which would look like this

Google Trends  Previous Version

With the new update (still in beta phase) when you start typing in “rice” you will see suggestions showing up (just like Google Instant but with tip underneath to distinguish them). So when you type “rice” and you’ll see suggestions like “Rice University (University)” and “Rice (Cereal).”

Google Trends - Search Suggestions

This will show a fair comparison between “Rice” and “Harvard” and more give you better “related searches” results. The new result will look like this

Google Trends Intelligent Version

This new update not helps with ambiguous search terms but gives results considering many different searches which pretty much mean the same thing. It is like it thinks (uses brain) and shows results based on what a mind can come up with. Say you are searching for a person it will even show the results if you have mis-spelled the name. For your search “Jason Statham” or you miss-spell it and say “Jason Stathom” the algorthim will take many factors in consideration and show the same results. Google in their blog are even saying that in the future, as they keep updating and improving their algorithm you might get right result when you search for a phrase. Example you search “Lead actor in Transporter” and might show the results for “Jason Statham”. This will be a useful update when taking commonly misspelled searches in different languages into consideration.

There are data for more than 700,00 unique topics from Barack Obama to football (soccer) to Hayao Miyazaki. You can even filter the displayed data to measure the worldwide performance or choose any of these seven countries: Brazil, France, Germany, India, Italy, UK, and US.

Share your thoughts and reviews on this update. DO you like it better now or do you like the previous version better?

02
Dec

Why is it so important to wisely choose the top SEO company in the online market?
What are the most important aspects to look for in a good SEO firm?
How will it help in escalating business growth?

These are some of the key questions that pop up in the minds of any individual, group or business institution looking to set foot in the internet world. There are many instances where a company after an initial foray in the World Wide Web is left stranded with low online presence, owing to poor internet marketing strategies.

So, how do you shine online?

The best way to achieve a prominent position in search engine rankings is through an effective SEO tactic. Finding the right SEO company is necessary for a profitable client-company relationship. Search for the suitable SEO firm pertaining to your business interests and concerns and feel your presence on the internet.

What is the Finest SEO Strategy?

Get the attention your business deserves by incorporating proven SEO techniques. Search Engine Optimization (SEO) solutions are the most sought after efficient internet marketing services, ensuring high online rankings. There are hoards of netizens surfing the net every second of the day.

Who are the target audience?

Web surfers are the target audience who boost online results, making a website more visible and prominent in the search engine pages. Contacting the right SEO experts is a daunting task.
The need of the hour is to find the exact SEO company to take care of all your online requirements.

Why are SEO methodologies the most sought after online business move, nowadays?

Valuable SEO tactics are the main reason behind numerous businesses occupying high online standings. Made solely for the success of a website, SEO solutions are the current toppers as the most competent internet marketing technique.

What is the top SEO tactic needed to attain maximum web benefits?

First and foremost, the SEO approach must concentrate on incorporating keywords with good strength capacity to highlight websites on the first two pages of popular search engines.

Will the SEO programs include research on keywords content, website design, and links?

A good SEO firm follows unique approaches to place your online demand among top notch online searches.
• Integrates extensive and in-depth research and analysis methodologies for finding optimal keywords related to your website.
• Utilizes up-to-date SEO software tools for increasing user traffic to promote your company on the internet.
• Adds powerful SEO links connected accurately with your company profile targeting a wide range of online viewers.

Top Guidelines to Pick the Best SEO Company

Choose the apt SEO Company to make your business shine globally on the World Wide Web. It is crucial to select an established SEO firm to reap online profits. There are some points to keep in mind when deciding on the most suitable company to take care of all your internet marketing needs.

What are the different types of SEO companies available?

There are plentiful establishments but choosing the right one will help your company benefit from the online craze. Even freelance online consultants are on the rise. So, choose wisely and gain from the experience.

How important it is to check the credentials of a SEO company’s past records, testimonials and other successful testaments?

One of the key factors to look for in a SEO company is the successful past records, approved by contented client testimonials and reports. Analyse the past SEO campaigns of the organization to verify the accomplishments of the undertaken endeavors. Checking on existing and new customer records is the best way to unhesitatingly start a working relationship with the company.

What are the main kinds of tested accounts to look for in a SEO establishment?

It is important to gather details on effective SEO strategies carried out for various clients. Analyze the outcomes of SEO services offered and the resultant search engine rankings.

What about content usage, certificates and other experience details used by the SEO business?

Check for ethical keywords delivery, following legal practices accepted on the internet. It is vital for the SEO vendor to possess certificates with client references and case histories information. A good way to establish facts is to verify recommendations from past and existing clients, for statistics on quality of work. Finally, take count of the years of experience in offering successful and tested SEO solutions.

How to Check for Online Reputation of SEO Company?

Verifying online stature is the most popular evaluation technique to provide information on the achievements of the SEO company. As there are abundant companies offering varied SEO services, it is essential to select the most reputed organization. Use search engines to check on the popularity and credentials of the SEO company that you have narrowed upon.

Why are employees in a SEO firm important for successful online operations?

Examine the skill-set employed to execute the SEO tasks such as qualifications, training and experience of the SEO experts involved in a company. Experience speaks volumes on the standard of services offered by the firm. Check and proceed.

Does the SEO company you are looking to hire, ensures usage of updated SEO programs?

Ensuring that the SEO company you approach uses the latest software tools to implement SEO programs effectively, is a chief point to hypothesize.
• Compare and study the modern SEO techniques that are widely used by companies worldwide.
• Decide on the foremost and cost-effective SEO programming tool for optimal online gain.
• Review various SEO websites details and gather additional data on the programs offered as a SEO strategic technique.

What is the best way to judge latest internet developments?

Assessing updates is a proven way to analyse latest developments in the web field. It is the most efficient strategy to evaluate different standards employed by other successful businesses.
Does the SEO company you are choosing track the following?
• A user-friendly environment offering quick and speedy online results that is on par with other business contenders.
• Various successful online collaborations, revisions, outgoing solutions and incoming programs.

What is the link strategy used by the SEO company to ensure top search engine rankings?

Check whether the SEO company you are selecting incorporates the following actions.
• Use link building tools offering contact information, tracking user activities, and providing conversion rate data.
• Gather information on latest news on inbound links.
• Obtain information on other top ranking websites and study online behavior.
• Receive data on current web developments periodically incorporated by internet giants like Google, Yahoo, Hotmail and the rest.

How Cost-effective is the SEO strategy you are offered?

Examine the financial capacity of your business before embarking on the services of a SEO company. Ascertain that the SEO strategy does not drain your resources and utilize the services of SEO companies offering cost-effective deals.

Does an economic SEO contract accomplish the preferred online outcomes?

It is common knowledge that in some cases a cheaper SEO contract might not achieve desired online results. A better SEO company at additional cost, at most times, works wonders for your web visibility and online presence. Utilize the SEO services of a company that is compliant with your demands and also, offers the best programs for the money’s worth.

What are the various certificates needed to be verified before finalizing a SEO firm?

Increasing online consumerism has benefitted businesses extending services into the internet zone. A certificate proves the credibility of the organization and in turn leaves no doubt in the mind of the client.
• Registration certificates of the SEO company.
• Upgrade programs data adopted by the SEO company; needed to ascertain modern solutions implementation used with constantly changing online scenario.
• Professional work level documents of the experts involved in SEO operations.
• Guarantee (warranty) contracts.

How can you be sure that the SEO company you have approached is authentic and registered?

Certificates prove the qualifications, credentials and permits of a company. Check for approved certifications to establish recognized authorization details.

How does making inquiries into customer services of SEO company help in selecting the right firm?

The manner by which a SEO company offers quick customer response declares the competitiveness and effectiveness of the firm. Quality customer communication is important to establish concrete interaction that is founded on clear and precise contact.
• Call a SEO company or send an E-mail to evaluate the level of commitment and competency. An immediate response proves and confirms the effectiveness of the firm.
• Check existing client statements to validate claims of on-time delivery and quality performance.

How to Enroll the Best SEO Company in the Market and Reap Huge Online Benefits?

Nearly all visitors are aware of the SEO phenomenon. Banking on the SEO strategy is a sure way to establish your business interests on the internet. Numerous SEO companies offer novel and innovative solutions to place your business on top search engine page rankings. Be visible and enjoy the after effects with web prominence, obtained through successful SEO campaigns.

Is it true that the most famous you are online, the more traffic your website gets?

Online fame invites the internet mobs to view and appraise your website. It is the right time to invest in a good SEO company to streamline your online profits and benefit from the online revolution.

What are the best ways to maintain a constant communication stream between you and the chosen SEO firm?

Firstly, decide on the right SEO company and work out the delivery time scale. Secondly, maintain constant rapport with the firm to keep abreast of the latest happenings of the World Wide Web. Thirdly, provide a two-way communication system offering the required data according to SEO requirements.

How transparent must a SEO firm be?

It is essential to ascertain that complaints are immediately handled ensuring speedy end-result delivery. Obtain services helping in varied internet marketing programs to integrate solutions with a cost-efficient deal. Do not hesitate to ask for a transparent system of dealing, wherein, the SEO process is clearly explained and successfully incorporated.

What is the final word on the benefits of deciding on the right SEO company?

Leave all your internet marketing concerns in the able hands of a superior SEO company. Be a part of the rapidly expanding internet domain and gather immense business profits. A good SEO firm provides the right solutions in a stipulated time period and is the most essential of all internet marketing strategies. Climb in page rankings and invite a phenomenal quantity of use traffic to your website.

A SEO firm must believe in…

Research, analyze, and decide on the right SEO company that will take care of all your internet marketing needs. Find a SEO firm that believes in combining viable modern techniques, strategies and competitiveness. Quality assurance is the keyword. Ensure that the SEO company you are dealing with follows the requisites and conditions, to make your business a high-ranking name. Join up with a SEO company and collect the advantages of the relationship.

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