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Archive for 2014

20
Apr

Google’s keyword tools was the first thing SEO professionals used to visit when researching the keywords for SEO as it was reliable, free and it was Google’s tool. But in late August, 2013 Google took it out and its place was taken by Google’s Keyword Planner tool which was a combination of Keyword tool and Traffic Estimator.

This change by Google shaked the SEO community as there was no way to find closely related terms, no local or global monthly searches, no phrase or broad search, hus the exact match data was available, nor any way to let you target specific mobile devices. All the historical data was provided based on exact match only and it targets all devices by default (According to their official page they say they are working on setting bid adjustment for mobile devices). But when some of these features were removed, for sure did Google added somethings to improve it like filtering locations which means you can view the search volume on a local basis, “multiple keyword list” which lets you search on combination of words and dividing your keywords into ad groups. (Now there are a lot of other things in Keyword Planner tool added that we will be working on as we start doing our keyword research)

How to access it

To use the Keywords planner tool you need to have a google account. Login into your google account and access Google Adwords. If Google keyword planner doesn’t open up, you can find it under “Tools” -> “Keyword Planner”.

How to use it

On the Keyword Planner tool you are presented with 4 choices:

Keyword Planner options

  1. Search for new keywords and ad group ideas

    • Choose this option if you just want to perform regular keyword research for SEO or ad group based on a particular keyword, landing page or a category.

  2. Get search volume for a list of keywords or group them into ad groups

    • Upload your keyword file or enter a list of keywords and get the average monthly search, competition, keyword cost just for those keywords. Related keywords won’t show up in the results.

  3. Get traffic estimates for the list of keywords

    • Upload your keyword file or enter a list of keywords and get the daily traffic estimates for those keywords.

  4. multiply keywords to get new keyword ideas

    • You can enter two lists of keywords here and google will come up with all possible combinations of keywords from that list.

Since we are focusing on using Keyword Planner tool for SEO, we will need to choose the first option. The other options are more related when we are focusing on paid advertisements. So we choose “Search for new keywords and ad group ideas” and you will have these options to refine your search:

search term

  • Your product or service – enter your product or service which will be the keyword and you get the results based on that entered term/terms

  • Your landing page – enter a website or a webpage and you get the results based on the keywords that are related to that page.

  • Your product category – choose or type in your product category and you get results based on all the keywords related to that category.

it also gives you some options to refine the results

  • Targeting based on

    • Location – you can choose a particular country or can further narrow it down to a state or a city and your search results will be based on that.

    • Language – choose a language if you want search results based on any specific language

    • Search partners – choose if you want to get results based on just “google” as search engine or want to include results from other search engines too.

    • Negative keywords (keywords that should not be displayed in the result) – any keywords entered here will not be displayed in your results

  • Option to customize the search based on

    • search volume, suggested bid, competition

    • related keyword terms, adult result terms, keywords already added to account

    • Include/exclude keywords with specific terms.

 

Once your data is entered click “Get Ideas”. The result will be displayed in two tabs “Ad group ideas” and “keyword ideas”. By default “Ad group ideas” will be selected as Keyword planner tool focuses more on pay-per-click campaign. SO you will need to go to “Keyword ideas” as we are focusing on using the tool for SEO.

 Keyword Idea Tab

Understanding your results

Based on the filters that you applied, the results of your keyword are displayed. As you can see the “Global monthly search” and “Local month search” is replaced by “Avg. Monthly Search”. In the same column right before the average monthly search value is displayed there is a graph icon. Move you mouse over it and it shows a historical data for the search volume of that keyword over the period of twelve months. This gives you an idea of the trends based on months or season.

historical data graph for the keyord

On the right side of your results table you can see “Targeting” and “Customize your search” panels, you can use them and refine your search again if you are not satisfied with the shown results.

 

It is important to know that by default the results shown are based on “broad match”. If you want to get the results based on the “exact match” of your keyword, you can do this by going to the right side of the page towards “Your plan” section. You can see a pencil icon, click it and change the “Add keywords as” option from “Broad match” to “Exact match”.

keyword match type

Once you change it will ask you if you want to apply the same to change to you previously saved keywords in your plan, but remember that it is for your keywords saved to your PPC campaign. Once you change your keywords match, the next search you perform will be in that keyword match (for example, if you choose “add keywords as” option to “exact match” it will show future results for “exact match” until you go and change it.)

 

Saving your results

You can download all results by clicking on the “Download” button on the top of the grid. It will ask you for the format to download it into and choose “Excel CSV”. This will be easy to do if you are just searching for one set of keywords. But if you are entering your keywords in separate goes, then you would have to download them every time you search and then merge them on your computer. So there is an easier option, instead of downloading them click “Add All” button right next to “download” and add all the keywords on to one plan. If you just want few keywords from the search result you can click on the “ >> ” icon on the last column of the search results and that will add the keywords individually to you plan.

 Download/delete adwords plan

Once you have your desired keywords on the plan, from the right side you can download your plan. Once you have all your keywords you can delete the plan as well.

 Download google adwords plan

Conclusion

Though Google Keyword Planner has replaced Google keyword tool it is a step closer to getting more refined keywords results and does a good job helping SEO professionals in their keyword research.

We would like to know if you use Google Keyword Planner for your SEO or do you use some other tools?

05
Feb

With time as a constraint in today’s fast paced world there is a rush factor syndrome where people want to achieve more in less time. Recession has played a huge role in deciding the tasks based on limited budget. Time is heavily priced. So…the best way to look out for great SEO efforts is to incorporate less time consuming tasks.

Do not place SEO services in the back benches of your office. Just pay a little more attention and witness your businesses reap benefits.

What is the greatest advantage of quick SEO revisions?

Many a times, a company considering SEO tune-ups results in shelving undertakings due to large budget portion or if SEO vendor was way out of budget range. Here comes the era of quick deals and what better way to cash-in on the mindset than to process speedy SEO provisions.

What does an elaborate SEO campaign require?

A full SEO movement involves a great many functionalities.

  • Tactical modification of information design.
  • Additional interest on SEO design elements.
  • Integrate high quality SEO content.
  • Craft blue print as link-building inventiveness.

Adopt the best SEO short service strategy…

Go for quick shot SEO campaigns to enable positive results with your organic search traffic. Involve in everyday site checks to reduce time taken to analyze clustered days at a time. A daily check needs very little assessment time and can be executed at a rapid rate. Tackle all your SEO issues on a day to day basis and in a week’s time see your web traffic grow.

What Quick Fix SEO Tasks to do on Daily Basis?

Among the numerous SEO jobs required, just follow some speedy ideas to showcase your site on the World Wide Web invite phenomenal traffic.

Examine your robots.txt file

Unintentionally robots.txt entries include unknowing errors of a developer or prior site supervisor. The mishap happens when the professional, unknowingly does not remove designations of a new page when rolled live or when quality content was reckoned unnecessary for the web audience.
To reverse a catastrophe:

  • Visit robots.txt files.
  • Pin point with-held pages, folders, or images from search engines (required to drive website traffic).
  • Immediately quick-fix the issue.

Check your meta robots tags

Utilize the Screaming Frog software tool to run a site scan. The tool checks and assesses any pages on the site barred through a meta robots tag.

Review your site Click Through Rate (CTR) by page

Google’s CTR data on landing pages and keywords (in Google Analytics account) are for interesting sites with attractive search results exhibits.

  • Identify your worst landing page (with maximum bounce rates) and revise it.
  • Recognize Title factor and Meta Description.
  • Improvise site display and attract more web traffic.

Identify worst landing page?

Stopover at your Google Analytics account and go to Traffic Sources. Now select Search Engine Optimization – Landing Pages section to analyze your worst performing landing page.

Can you analyze keywords too in this way?

Yes, you can. Perform a similar test for the keywords aspect for this analytical section as well, to get an idea of your site’s performance.

Get rid of duplicate content

Search engines are not in favor of two versions of your content. It just takes only a moment to clear your duplicate content and link value dilution concerns. Segregate duplicated site pages and create a permanent 301 redirect to swerve different versions to your one single site. It is easy to combine inbound link equity of the duplicate and real versions into a single page. The combining effort does not confuse user traffic and therefore, invites increased internet crowd.

Regularly evaluate linked pages on my site?

Use the Open Site Explorer tool and retrieve data from your server status on your frequently linked content. Find out pages that earlier went viral but is now deleted and also, a temporarily re-directed greatly linked page. Unearth such linked pages and re-direct, to increase link worth on the sphere of influence.

find out duplicate title components

Identify duplicate title elements and perform multiple quick actions to fix the issue.

  • Write unique title elements.
  • Re-direct pages.
  • Insert keywords in required multiple pages.

How to discover duplicate title elements?
Perform a quick check in Google Webmaster tools to discover duplicate pages, incorrect keywords, and bad title element structure.

Pinpoint commanding links and get an Anchor Text change

Make use of tools such as Open Site Explorer and Majestic SEO to assess your anchor text. Link site authority with these tools and analyze your anchor text element. Links from commanding sites (like Buy, Learn More, and Click Here) put off user traffic. Identify your strongest links and get a text modification to a branded variant.

Bombarded with duplicate content by annoying default pages…

Make useful revisions and clear out internal site flaws. Review your site links in main, footer, and all supporting navigation elements to assess duplicate contents by default pages like /index.html. Re-direct such pages to the absolute page and also, amend links to target the absolute page.

Do not forget to review Google and Bing Local Listings

Own your off-site listings to attract more web traffic to your site. More and more online users are becoming increasingly localized. So, cash-in on the changing internet scenario.

  • Claim your listing.
  • Have power over your external profiles.
  • Show search engines that you are under control.

Search engine listings are an established local algorithm ranking element. So, to further your interests launch verification set-up with other web profiles such as Yelp, to combat the problem in the near future.

Fast and Furious SEO Tips – The Best Online Bet

Go ahead and take part in the everyday 15-minute SEO ride and see your business grow. No time and budget consuming services anymore. Take a quick time off and up your internet marketing measure. You require just a quarter-of-an-hour to set an effective SEO base for your business.

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