Westside Chevrolet
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URL : http://www.westsidechevrolet.com/
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Client :
Car Dealership selling new and used cars
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Product :
Web Design, SEO, Content Management, Video Optimization, Social Media Marketing
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Timeframe :
Client since 2006
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Challenge :
This company was in a small town located outside Houston and as such, was not prone
to enough physical traffic. Their marketing funds were dedicated to TV, radio, and
newspaper advertisements. Nonetheless, their return on investment was not adequate
and they needed to reduce their costs. Pay-per-click was integrated but soon became
unaffordable. Instead, the company sought to make an internet presence and invest
their money on SEO. They lacked a social networking presence at the time and their
website included nothing but plain static flash, not conducive to high search engine
ranking. Their website was in the same spot as the company office: not enough traffic
to generate leads.
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Solution :
Our team of skilled professionals designed a new website removing flash to create
a more user-friendly, easy to browse and search engine friendly website. Our team
researched keywords which would generate more leads and began optimizing those keywords.
We completely removed PPC to save them money and conducted website analysis. Through
this we studied the user behavior on the website and re-designed it in accordance
with our findings so as to keep users engaged in the site. We studied conversion
ratio and optimized their landing pages with the findings. Our skilled professionals
employed their creativity to start a leading Facebook, Twitter, and Youtube channel
for the company while also writing articles for the site.
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Traffic Stats :
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Previously they used to get 1000 to 2500 users monthly generating 300 to 400 internet
leads. Now we have 8000 to 10500 users monthly, with 6500 to 8000 unique visitors
Approx. 40,000 page views.
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Keyword statistics
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Chevrolet cruze Houston
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1 position on 1st page in Google
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Chevrolet katy
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1 position on 1st page in Google
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Chevrolet Camaro Houston
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2 position on 1st page in Google
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Used tahoe
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3 position on 1st page in Google
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Used cars katy
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3 position on 1st page in Google
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2012 chevy tahoe
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4 position on 1st page in Google
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