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Author Archive

11
Mar

Android is one of the most advanced smartphones operating systems available. Because of its numerous eye-catching features, this mobile operating system is becoming increasingly popular among consumers. Using an Android phone has a number of benefits. Mobile apps are rapidly gaining ground in this area of the internet. In today’s world, smartphone applications are the fastest-growing source of web-based solutions. The technological era is that Android is used by 8 out of 10 smartphones on the market.

As a result, it wouldn’t be wrong to conclude that when looking for the best reasons to choose best mobile app development services, Android app development offers a plethora of benefits, starting with it being the most widely used mobile network, discoverability, high ad recognition efficiency, cost-effectiveness, and the list goes on.

Apple is a technology market pioneer with a strong brand and widely sought-after merchandise. Despite this, as of the second quarter of 2016, Android had a dominant 86.2 percent smartphone sale. How did Apple’s most significant challenger manage to sneak up on them in the race for technological supremacy? Though the list is extensive, the following are the top reasons why Android is superior to Apple.

  1. You Have More Choices In Android Hardware

If you’re looking for a new smartphone, Apple has three options (unless you’re prepared to pay a small premium for last year’s model). The new iPhone lineup is available in two sizes, large and extra-large, and two price points, expensive and costly. And such instruments are rarely discounted.

Your Android options, on the other hand, come in a variety of sizes, forms, feature sets, and price points. Some high-end Android smartphones (I’m looking at you, Samsung) have similar price tags to new iPhones, but the actual sweet spot is in the middle, where phones like the OnePlus 7 Pro ($669) and the Pixel 3 contend head to head with premium phones costing up to twice as much.

  1. USB-C Is The future

I’ve learned three things about Apple’s Lightning cables over the years: They have an irritating propensity to break; they are expensive to replace, and they need their own set of dongles to function. Those expensive Lightning cables, on the other hand, are not optional if you own an iPhone.

They’re also useless for something other than an iPhone or an iPad. Meanwhile, the Android world has migrated en masse to the USB-C standard, much more advanced and far more robust. USB-C is now used by almost every computer I own, including laptops from Dell, Microsoft, Lenovo, and even Apple. When I fly, I need to bring one charger and one cable that will fit every non-Apple system.

Apple will eventually give in to the inevitable and replace the Lightning ports with USB-C connectors. Before then, iPhone users would have to carry yet another cable.

  1. Do you want A Headphone Jack? NO PROBLEM

Raise your hand if you’ve ever gone to insert a pair of headphones into your iPhone to realize you’ve forgotten about the pesky headphone dongle on your desk. Thankfully, 3.5mm jacks are still available on many Android smartphones, including the latest Pixel 3a.

From hardware, we switch to the code that runs under the glass, and more precisely, to the navigation and organization paradigms that characterize the mobile operating system.

  1. Settings Are Not More Than A Swipe Away

Android provides similar shortcuts to some different device settings. On the iPhone, you swipe down from the top right to the Control Center, which has a range of shortcuts that can switch on Airplane Mode, change the screen’s brightness and volume, use the calculator, and so on. The shortcuts allow great use of the Force Touch feature.

But do you know what you can’t do with the Control Center? You can’t go to the main settings tab. You can turn Bluetooth or Wi-Fi on and off, but if you want to pair a new gadget or link to another access point, you need to exit the Control Center, locate the Settings icon, and open it.

On the other hand, switching down from the top of the Android device displays half a dozen standard Settings icons above the current notifications. Swipe again to display a more extensive set of Settings icons (customizable, of course). Tap the label under the Wi-Fi or Bluetooth icon to jump to the appropriate Settings tab. Or press the small gear icon to open the complete setup list.

  1. It Has Various Distribution And Sales Channels

With the Android platform’s support, you’re not limited to the Android Market, despite the fact that you can organize it in several ways. The platform allows you to use the third-party marketplace for your distribution and sales network by creating new app stores or immediately putting them on your website.

  1. You Can Replace The Launcher

The single most frustrating part of using an iPhone is its rigid home screen. You get one icon per app, which can be converted to multiple screen folders. But you can’t arrange the icons as you want them; you can only rearrange their order, which makes the whole process of arranging the home screen a little bit like solving one of those 15-square puzzles.

On the Android system, on the other hand, the default Android launcher is simple to replace. Device makers do this regularly, with mixed results, but the real advantage is that you can substitute the default launcher with the one you want. I like the Microsoft Launcher, which started as a side project but turned into a serious endeavor, with version 5 just around the corner.

Of course, Microsoft Launcher is designed for working with Microsoft applications; luckily, there’s a pretty decent range of such apps, including both Office and Outlook email apps. But even without those apps, it’s worth the dock upgrades.

  1. Pinned Icons Are Actually Useful

On the iPhone, the icons on the home screen are shortcuts for individual applications, period. Would you like easy access to a specific website, picture, or document? Sorry, you’re going to have to open the app first, and then look for it.

On the other hand, icons on the Android home screen can display individual objects that are not apps. My home screen has shortcuts to OneNote notebook pages, Excel workbooks, and even PDF files for boarding passes and other electronic tickets.

  1. Android Has Widget – On The Home Page

Both iOS and Android offer a special home page, accessible by swiping right, where you can add widgets for easy access to calendar items, weather forecasts, news feeds, and so on.

On the Android phone, though, I can add widgets to the main home screen. The centerpiece of my home screen, for example, is the Dark Sky widget, which displays the current date and time in a big, easy-to-read format, with a four-day weather forecast below it.

You can add email and calendar widgets, music players, cloud services. Both Google and Microsoft have a wide range of widgets, and even Apple has an Android widget for its Apple Music player. In my experience, widgets are better used sparingly, but they can also increase efficiency.

  1. There’s A Back Button

For the first decade or so, the iPhone had a single button that you could touch, double-tap, or press and hold to perform tasks. On the other hand, Android has traditionally featured a row of three soft buttons along the bottom. The Home and Recent buttons work pretty much like the Tap and Double Tap options on the classic Apple iPhone, but the Back button is distinct.

The dedicated app buttons are slowly disappearing on both platforms, replaced by a series of gestures, but the idea of a reliable back feature in Android remains. App developers try all kinds of tricks to duplicate that feature in iOS apps, but I really miss the Back button every time I use the iPhone for a while.

  1. Clear All Notifications With A Single Tap

There’s some algorithm that controls the display of messages on the iPhone home screen, but I’m going to be damned if I can work it out. Often there’s a large X you can press to remove older messages; sometimes, the only way to get rid of alerts is one at a time.

You can also monitor how alerts are grouped and displayed on iOS, but to do so, you need to exit the Notification Center and go to Settings > Notifications.

Both functions are much easier on Android devices. When you swipe down to see the latest alerts, the Clear All button is at the bottom of the row. There is also a Manage Notifications connection that jumps directly to the Settings’ associated page, where you can configure each app’s options. These are simple touches, but they reduce friction and make daily usability much easier.

  1. You Can Change Your Default Browser

Browsers use the underlying engine provided by the operating system on either mobile device. The key reason to use an alternative browser is to save and sync shortcuts, tabs, passwords, and history across devices.

You can specify Open Settings per function on the iPhone, so the Gmail app opens Chrome or Outlook links to open links in Edge. But you can’t identify your browser choice systemwide, so if you open a connection from another app, it will most certainly open in Safari.

This isn’t an issue in Android, thanks to the Default Apps setting, where you can choose the browser you want to use for links. You can also select alternative applications to use for phone calls, SMS messages, voice support, and tap-to-pay features.

  1. The Volume Control Is Far More Flexible

No matter who makes your mobile device, Volume Up and Volume Down buttons will be on the side. There will also be independent, software-based volume controls. But iOS and Android are doing these controls in somewhat different ways.

On the iPhone, you can adjust the ringer’s volume independently of other sounds by proceeding to Settings > Sound and Haptics and turning off the Change With Buttons choice. Choose a frequency for your ringer, and you’re done. In this setup, you can silence the ringer with a switch just above the volume controls, but the volume Up/Down buttons will only affect machine sounds and applications.

On the other hand, Android can allow different volume settings for calls, media, alerts, alarms, and ringtones. This is particularly useful on long road trips, where you can make mute warning sounds so that they don’t disturb the music you’re listening to.

  1. Google Play Is More User-Friendly

Both the Google Play Store of Android and Apple App Store sell over one million free games. However, the App Store has limitations, such as the mandatory iTunes interface and the requirement that downloaded movies be played only on Apple devices. On the other hand, Google Play is a distinct benefit of Android since it uses a more accessible web interface to download apps and provides movies that you can play on any web browser computer.

  1. It Is A Very Popular Platform

Approximately 85.7 percent of mobile devices are built on an Android platform that builds several scopes for the promising future of app growth. The platform is most understandable and has made it exceptionally popular with developers. The number of Android devices is growing, so business developers enjoy many benefits from completing their software.

  1. A Cost-effective Platform

For users who are tired of using a popular basic phone and want to try something different at the most affordable price point, Android Smartphone is always a great option when compared to Apple, Blackberry, or similar smartphones. Android Smartphone is available in a wide range that will not only reach your bank account bottomless method though you can still get a well-made computer packed with a wide range of applications.

Conclusion

With these Android Phone benefits, you can select Android devices from other operating systems. Several options are available on Android devices that give you many benefits with more striking features that impress you.

20
Apr

Google’s keyword tools was the first thing SEO professionals used to visit when researching the keywords for SEO as it was reliable, free and it was Google’s tool. But in late August, 2013 Google took it out and its place was taken by Google’s Keyword Planner tool which was a combination of Keyword tool and Traffic Estimator.

This change by Google shaked the SEO community as there was no way to find closely related terms, no local or global monthly searches, no phrase or broad search, hus the exact match data was available, nor any way to let you target specific mobile devices. All the historical data was provided based on exact match only and it targets all devices by default (According to their official page they say they are working on setting bid adjustment for mobile devices). But when some of these features were removed, for sure did Google added somethings to improve it like filtering locations which means you can view the search volume on a local basis, “multiple keyword list” which lets you search on combination of words and dividing your keywords into ad groups. (Now there are a lot of other things in Keyword Planner tool added that we will be working on as we start doing our keyword research)

How to access it

To use the Keywords planner tool you need to have a google account. Login into your google account and access Google Adwords. If Google keyword planner doesn’t open up, you can find it under “Tools” -> “Keyword Planner”.

How to use it

On the Keyword Planner tool you are presented with 4 choices:

Keyword Planner options

  1. Search for new keywords and ad group ideas

    • Choose this option if you just want to perform regular keyword research for SEO or ad group based on a particular keyword, landing page or a category.

  2. Get search volume for a list of keywords or group them into ad groups

    • Upload your keyword file or enter a list of keywords and get the average monthly search, competition, keyword cost just for those keywords. Related keywords won’t show up in the results.

  3. Get traffic estimates for the list of keywords

    • Upload your keyword file or enter a list of keywords and get the daily traffic estimates for those keywords.

  4. multiply keywords to get new keyword ideas

    • You can enter two lists of keywords here and google will come up with all possible combinations of keywords from that list.

Since we are focusing on using Keyword Planner tool for SEO, we will need to choose the first option. The other options are more related when we are focusing on paid advertisements. So we choose “Search for new keywords and ad group ideas” and you will have these options to refine your search:

search term

  • Your product or service – enter your product or service which will be the keyword and you get the results based on that entered term/terms

  • Your landing page – enter a website or a webpage and you get the results based on the keywords that are related to that page.

  • Your product category – choose or type in your product category and you get results based on all the keywords related to that category.

it also gives you some options to refine the results

  • Targeting based on

    • Location – you can choose a particular country or can further narrow it down to a state or a city and your search results will be based on that.

    • Language – choose a language if you want search results based on any specific language

    • Search partners – choose if you want to get results based on just “google” as search engine or want to include results from other search engines too.

    • Negative keywords (keywords that should not be displayed in the result) – any keywords entered here will not be displayed in your results

  • Option to customize the search based on

    • search volume, suggested bid, competition

    • related keyword terms, adult result terms, keywords already added to account

    • Include/exclude keywords with specific terms.

 

Once your data is entered click “Get Ideas”. The result will be displayed in two tabs “Ad group ideas” and “keyword ideas”. By default “Ad group ideas” will be selected as Keyword planner tool focuses more on pay-per-click campaign. SO you will need to go to “Keyword ideas” as we are focusing on using the tool for SEO.

 Keyword Idea Tab

Understanding your results

Based on the filters that you applied, the results of your keyword are displayed. As you can see the “Global monthly search” and “Local month search” is replaced by “Avg. Monthly Search”. In the same column right before the average monthly search value is displayed there is a graph icon. Move you mouse over it and it shows a historical data for the search volume of that keyword over the period of twelve months. This gives you an idea of the trends based on months or season.

historical data graph for the keyord

On the right side of your results table you can see “Targeting” and “Customize your search” panels, you can use them and refine your search again if you are not satisfied with the shown results.

 

It is important to know that by default the results shown are based on “broad match”. If you want to get the results based on the “exact match” of your keyword, you can do this by going to the right side of the page towards “Your plan” section. You can see a pencil icon, click it and change the “Add keywords as” option from “Broad match” to “Exact match”.

keyword match type

Once you change it will ask you if you want to apply the same to change to you previously saved keywords in your plan, but remember that it is for your keywords saved to your PPC campaign. Once you change your keywords match, the next search you perform will be in that keyword match (for example, if you choose “add keywords as” option to “exact match” it will show future results for “exact match” until you go and change it.)

 

Saving your results

You can download all results by clicking on the “Download” button on the top of the grid. It will ask you for the format to download it into and choose “Excel CSV”. This will be easy to do if you are just searching for one set of keywords. But if you are entering your keywords in separate goes, then you would have to download them every time you search and then merge them on your computer. So there is an easier option, instead of downloading them click “Add All” button right next to “download” and add all the keywords on to one plan. If you just want few keywords from the search result you can click on the “ >> ” icon on the last column of the search results and that will add the keywords individually to you plan.

 Download/delete adwords plan

Once you have your desired keywords on the plan, from the right side you can download your plan. Once you have all your keywords you can delete the plan as well.

 Download google adwords plan

Conclusion

Though Google Keyword Planner has replaced Google keyword tool it is a step closer to getting more refined keywords results and does a good job helping SEO professionals in their keyword research.

We would like to know if you use Google Keyword Planner for your SEO or do you use some other tools?

03
Dec

Google Trends was a tool we all have used for so many reasons, some might have used it just to check the hottest trending topics while some might have used it to find the trending topics to write a blog about. Until now Google Trends might have showed up the wrong terms for your topic of interest. But the new intelligent update today it has become smarter and shows more meaningful results while you are searching for the topic. So when you look up “rice,” are you measuring search interest in Rice University or the rice you eat? In the past if you wanted to campare the trends between “RIce” and “Harvard” you mich get a report which would look like this

Google Trends  Previous Version

With the new update (still in beta phase) when you start typing in “rice” you will see suggestions showing up (just like Google Instant but with tip underneath to distinguish them). So when you type “rice” and you’ll see suggestions like “Rice University (University)” and “Rice (Cereal).”

Google Trends - Search Suggestions

This will show a fair comparison between “Rice” and “Harvard” and more give you better “related searches” results. The new result will look like this

Google Trends Intelligent Version

This new update not helps with ambiguous search terms but gives results considering many different searches which pretty much mean the same thing. It is like it thinks (uses brain) and shows results based on what a mind can come up with. Say you are searching for a person it will even show the results if you have mis-spelled the name. For your search “Jason Statham” or you miss-spell it and say “Jason Stathom” the algorthim will take many factors in consideration and show the same results. Google in their blog are even saying that in the future, as they keep updating and improving their algorithm you might get right result when you search for a phrase. Example you search “Lead actor in Transporter” and might show the results for “Jason Statham”. This will be a useful update when taking commonly misspelled searches in different languages into consideration.

There are data for more than 700,00 unique topics from Barack Obama to football (soccer) to Hayao Miyazaki. You can even filter the displayed data to measure the worldwide performance or choose any of these seven countries: Brazil, France, Germany, India, Italy, UK, and US.

Share your thoughts and reviews on this update. DO you like it better now or do you like the previous version better?

21
Nov

Meta tags are HTML attributes used to describe page elements like keywords, content, author of the content written and other metadata. Meta Description is one of that HTML attribute that is used to describe the content of the page. Few years back it was all about Meta tags, Meta tags and Meta tags. Meta tags have played a significant role in SEO for long years. We all used to spend a lot of time figuring out the appropriate keyword density and optimal length of the description but my question now is “Is it really worth spending time to create Meta Description or Keywords tags for each and every page of your website?”

Matt Cutts, head of Google’s Webspam team shares his views on the same on by answering to a user from Netherlands who asked him the question on Nov 18th 2013 :

“Is it necessary for each single page within my website to have a unique meta description?”

Meta Descriptions

According to Matt, you have two practical approaches to this situation – one is have a unique meta description for each and every single page or dont have a meta description at all but it is important to not have any duplicate meta descriptions for your pages. The lazy fix for this is just register your website with Google Webmaster Tool and let the tool do the hard work for you. Google Webmaster tool is one of a amazing tool to keep track of your site’s pages, crawl errors, search traffics and much more features. Once you register your website with it, it crawls your website notifying you of any detected errors or warnings. It will report all the pages that have duplicate meta descriptions under “Search Appearances” -> “HTML Improvements”. Once you reach that page it will show the overview report of the site and you can browse through it to see all the pages that need a fix.


 

He also says that it is possibly not worth spending your time generating unique meta descriptions for all the pages on the website and says that even he doesn’t spend time writing meta descriptions for his blogs. Let Google do the hard work of generating the meta description for you pages through it’s own snippets. BUt he also suggests that if you think some page on your website are important, or have a high ROI, your home page, featured products page and you think that Google’s generated meta description is not up to your mark then you can go ahead and write a unique meta description for those pages.

Meta Keywords

Now that we know that its not really a necessity to spend time writing meta descriptions, it would be wonderful if we dont even need to work out on the Meta Keywords tag as well. So I found a video of Matt Cutts uploaded on Mar 19, 2012 and there he says that “You shouldn’t spend any time on the meta Keywords tag”. There are no pages in the search engines (where he means Google) these days that use meta keywords to determine the importance of that tag as that tag is not visible on the SEPRs.


 

In the later part of the video he puts importance on meta description tags but I would say we can ignore that part as in his latest video he said that Google will generate those snippets for you.

Here is what I found when I tried to analyze what Matt had to say about the Meta Description and the Meta Keywords tag.

I searched “Meta Descriptions” in google and the following results were displayed.

Meta Description Snippet Generated by Google
 

As you can see that Moz has acquired the top rank for that keywords and the description of that page displayed on the SERP is “Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine …”

When I visited that page and checked their Meta Tags this is what is found:

Meta Tags on Moz explained
 

1. No Meta keywords written
2. The actual Meta Description written by the page author is “Get SEO best practices for the meta description tag, including length and content.” This description is nowhere included on the SERP for the term searched.

Then from where was the Meta description displayed on the SERP generated. The answer is – Google snippets try to generate the most precise description for the page from the actual content of the displayed page. They try to make it as accurate as possible based on the quality of the content written. It is not necessarily the first few sentences of the page, it can be the located anywhere on the page – top, middle or at the end of the content.

Moz Page with meta description
 

I checked the few other displayed results on the SERP for the same keyword and found that the description generated was the first line but instead they were selected couple of line after the first line.

Conclusion

It is not necessary to create Meta Description for all the pages of your website instead you can either leave it blank and let Google do your job or create completely unique descriptions for most important pages. Do not have duplicate meta descriptions and to help you find that make use of Google Webmaster Tools.

Create quality content for your pages without any keyword stuffing as that will give search engines create a good description for you helping you rank higher.

It is not worth spending your time writing (thinking) meta keywords for your pages thinking that it will help you rank higher as Google doesn’t have any pages that uses Meta Keywords tags in their search algorithm according to Matt Cutts. But if you are focusing other search engines which account for 35% of the searches made that will be a different story and we are not aware of what their considerations are.

Will you be still spending time generating Meta description and Meta Keywords? Share your thoughts and reviews on this.

19
Nov

WordPress is one of the most popular blogging platform around since it was launched in 2003 and it has gained popularity as Content Management system. There are so many benefits of using WordPress for building your website up. Some of the most common reasons people choose WordPress these days are:

Easy to use

It has a very easy to use interface and adding new pages, crating blogs, images, etc. can be done in no time.

Customization

there are a lot of pre-designed themes to choose from and the customization is easy to do if you want to make any changes to the existing theme.

SEO Friendly

WordPress websites are well structures and have a clean and simple design. You can easily define your own URLs, meta tags for each page and can also write ALT tags and meta tags for individual images. And so you can get a WordPress site rank more rapidly than a regular static site.

Plugins

There a are developers who design WordPress plugins for almost everything, some are free while some can be paid. These plugins are easily available on the plugins sections and all you need to do is “activate” them and you are good to go. Plugins range from anything to SEO tag generators, social sharing, backup generator, etc.

Built-in Blog

All the WordPress themes have built-in blogs as the when WordPress was first launched it was a blogging platform it has in built blog which only needs to be integrated with newsletter subscription feature, commenting system, XML generation and RSS syndication.

Full Control over your website

you can manage your WordPress website or blog from any internet based computer as there is no need for any FTP software or any coding to be done. And so you dont need to look for a web developer to manage basic changes on your website.

It has become the most used content publishing platform and with the increase in content marketing strategies it is gaining popularity. But sometimes the most web savvy people are prone to making mistake while using WordPress themes that might make them look silly. Here this infographic shows th e15 most silly mistakes people make while using WordPress and the ways to avoid them.

15 silly WordPress errors to avoid

15 WordPress User Errors That Make You Look Silly [Infographic]

Like this infographic? Get more WordPress publishing content from Copyblogger.

11
Nov

If you have read about search engine optimization or even done seo you surely might have came across the term “backlinks”. But what are they and what is all the fuss about backlinks? We will talk about what backlinks are, why are they important and how to build quality backlinks to your website without spamming the web.

So lets start with what are backlinks? Backlinks are the links pointing to your website from other websites. They are also known as inbound links. The number of backlinks to your website determine its value to search engines.

Why are backlinks important? Backlinks when received from high quality websites suggests search engines about the importance of your website. It is also a factor in increasing your Google PageRank. According to Google, the more high quality backlinks your website has the more relevant it is compared to your competition. When talking about relevance, when you receive backlinks from web page with related content they are considered more relevant and of higher value than from the website with irrelevant content.

link building

Do not confuse yourself with reciprocal links as they are different from backlinks. Reciprocal links are a mutual link exchange between two website to boost the traffic and links pointing. But since to reach their goal many webmasters performed link exchange with websites that weren’t related to their niche. With the Google’s algorithm updates, it is penalizing websites with irrelevant link exchange and there were lot of webmasters emailing to remove their links from the link exchange program. Link building is considered an off-page optimization strategy and is equally important to the on-page optimization strategy. But lets not deviate from our topic and get back on ways to build high quality backlinks to your website with rising the spam alerts.

1. Build website for people, not for search engines

Create interesting and valuable content on your website. If your content is created by keeping your audience in mind and not the search engine your readers will share it attracting more audience and better backlinks. If your content is good it acts as Link bait. According to Matt Cutts link bait is anything interesting enough to catch people’s attention. Real backlinks are generated by people, you don’t need to work for it.

You can see that wikipedia dominates this by providing relevant and valuable content to its readers and that is the reason it tops on Google for most of the general terms searched.

When you create content you should keep these points in mind to create content to attract right audience.

  • Use inviting title tags for your content like
    1. 6 ways to…
    2. how to generate…
  • Write unique content. Don’t ever try to start your blog with few sentences of your own and the just copy someone’s blog to increase your word count.
  • Controversies get more views. Something like “Is Google the best search engine?”
  • Write about what your viewers are interested in.

 

2. Guest blogging for other blogs in your industry

If your website is new and you don’t have enough audience for your content to act as link bait then being is guest blogger is your option. Guest blogging on high profile websites will not only get you popularity but you can get backlinks with custom anchor texts with the keywords you want to rank for. You can provide anywhere from 1-3 backlinks to your website from your content or your author bio page.

Guest blogging is a great way of generating high quality backlinks and an easier way to establish yourself in your industry.

 

3. Interview someone influential

Interview someone important from your industry or any influential person and create a blog post about your interview pointing link to their website. This is will benefit you in two ways, first either that person will link you back and publish the experience on their website or the second thing can be you will get audience who are interested in reading the interview and share it for you.

 

4. Create your social profiles

Creating social profiles for your company and the key employees or the founders of the company linking to the website gives you high quality backlinks from reliable websites. This way you can get some good number of links back to your websites. Some of the major social places to do this is Google Plus, LinkedIn, Foursquare, Facebook, Twitter and Youtube.

 

5. Write a review/testimonial

I am sure you might be using any services and products, you can write a review about them giving a link back to your website. You can also write a comprehensive review about a business and ask them to link back to you.

 

6. Give away free stuff

Develop software, template or some plugins and give it for free with a link back to your website. You can also have your users share it socially before downloading your software or free templates. That way you get your software, template or plugin socially shared as well as get a backlink to your website.

 

7. Getting Press as a HARO source

Sign up for Help a Reporter, the website where they are looking for specific type of people to respond to inquiries and interviews which they feature in their press release which gives you or your company a good brand awareness. Reply to the inquiries your get in your emails you feel are relevant to you.

 

8. Blog commenting

This is another way of generating good backlinks. Go on to other popular blogs and commenting there with a link back to your website. Doing this regularly not only generates backlinks but also helps you build a relationship with the author.
This is not the primary source of getting backlinks as most of the blogs have “nofollow” tag for their comments.

These are some of the few common ways to get backlinks but the best way to find which works for you the best is through your own research. What ever ways you chose make sure you don’t choose spammy black hat ways and don’t get yourself blacklisted. If you think you have some other good ways to do so share it with our audience.

07
Nov

Instagram is a social networking service which allows its users to share photos and videos online by applying digital filters and gives users the opportunity to share it on other social networking sites like Facebook, Twitter, Tumblr and Flickr. And since its launch in October 2010 it has became a popular sensation.

Instagram over 100 million active users and 58 photos and one user signing every second. With its increasing popularity there are a lot of people using it, but there is no fun using it if the photos and videos you share are not being viewed by anyone. You need followers for your uploads to be viewed. The question how to get popularity on Instagram and how to get more followers?

instagram

1. Upload good pictures

Its about quality and not about quantity. Dont keep on uploading pictures one after another thinking that it will generate you more followers. Go for quality pictures which your followers are really interested in. Look at what theme most popular pictures are on try to follow the same trend.

2. Connect Instagram with your Facebook

Connecting these two accounts can help you get more likes as most of the Facebook users are using Instagram and once you connect these accounts you will be able to see a lot of friends on there too. Chances are they might follow you as they are already your Facebook friends.

3. Use Filters

Filters can beautify your pictures. Using filters on your original pictures will help you get more likes. Some of the most popular filters are:

1. Amaro
2. Rise
3. Hudson
4. X-Pro II
5. Sierra
6. Lo-fi
7. Earlybird

4. Timing is everything

If you upload a picture in the middle of night at 2 AM because you are a night owl, you cannot expect a good amount of likes or comments on your picture. The right time to upload is when most people are going to work or returning back from the work as that is the time when there are most chances that they would be checking their profiles. So the right time can be 8 AM or 4 PM.

5. Use Hashtags

Just like Twitter, Google Plus or some other social networking site Instagram also uses hashtags. Some tags are more popular over the others. Using hashtags while uploading your photos helps them to be found easier based on the hashtags used. It is important to use relevant hashtags. You can use upto to three hashtags for one photo to avoid making your photos look spammy.

Here are the top 20 most popular hashtags. You can also check out the list of top 100 most popular hashtags.

1.#love – 143,817,139 photos
2.#instagood – 97,570,915 photos
3.#me – 80,693,198 photos
4.#tbt – 75,411,509 photos
5.#cute – 75,047,873 photos
6.#photooftheday – 70,995,806 photos
7.#instamood – 64,925,462 photos
8.#beautiful – 54,570,181 photos
9.#picoftheday – 53,776,027 photos
10.#igers – 52,997,258 photos
11.#girl – 52,960,538 photos
12.#instadaily – 51,313,415 photos
13.#iphonesia – 51,124,375 photos
14.#follow – 46,372,281 photos
15.#tweegram – 44,656,230 photos
16.#happy – 43,360,681 photos
17.#summer – 42,718,347 photos
18.#instagramhub – 42,101,798 photos
19.#bestoftheday – 40,202,550 photos
20.#iphoneonly – 39,287,795 photos

6. Combine Images

Sometimes combining images (making a collage) to display multiple images into one. It gets more likes and/or comments over the regular ones. Some of the apps to create collage are Pic Collage, Diptic and Collage Maker Free.

7. Use Statigram

This is one of the best platform to use Instagram on the web. It is a faster option to comment on other’s photos (liking/commenting on others photos increases the number for likes and/or followers for you). It performs a statistical analysis for your profile

8. Follow back

If you want your profile flowing in the right direction you would want more “followers” than “following”. Follow users who are likely to follow you back and when you follow someone back, give them few days to follow you back. If in that certain period of time they don’t follow you back, stop following them. Keeping a track of all your followers/following will be difficult if the number is large so make use of some automated tools. “InstaFollow” and “JustUnFollow” are two great apps that will do it for you for free and are available both on App Store and Google Play Store.

These are some of the most useful tips to get more followers on Instagram. If you have any tips that are not listed here we would love if you can share it with our audience.

30
Oct

PPC is way of getting targeted audience to your website by publishing ads on search engines. It is an effective way of generating when you don’t highly rank for your top keywords. But unlike SEO, you will have to pay a price for visitors coming through those published ads.

Top 8 things to do before starting a PPC Campaign

Top 8 for PPC campaign

In order to have a successful PPC campaign, you will need to take care of few important things.

1. Understand your business/brand

  • What is your brand/business all about? What are your services/products?
  • Study your competition. How are your different than your competition?
  • Go through your successful and failed marketing strategies so you can learn from them and not repeat them.

2. Know what your goals are.

  • Different businesses have different set of goals. It can be anything based on the nature of your business like of you own a blog your goal is to get more visitors or may be more subscribers, if you are a online shopping website you want more buyers. You goal can be anything based on the nature of your business, so determine your goals early.
  • Make your goals realistic. Say if you advertise for $200 you cannot expect to get 200 new leads. But a more realistic goal might be getting around 30 leads. New leads don’t mean new buyers/customers to your products or service but they might possibly turn into one.

3. Determine your budget

  • Managing a PPC campaign is exciting and yet overwhelming. You can end up wasting more than whats on your budget if you don’t keep a close eye on your spending. You don’t want to go crazy on an advertising campaign which is not paying off.
  • Based on the industry and the keyword you opt-in for, your cost of advertisement varies. For example if you are a cake shop owner you keyword might cost you around 30 cents while if you are a auto care center you might end up paying 5 dollars to 8 dollars a keywords.
  • Study your ppc campaign on a regular basis and keep and eye on your ROI. Study how much is your one customer worth. If your spending is around $20 per customer but you are just making $10 on one customer, its not worth carrying that campaign.

4. Who is your targeted audience

  • Who is your audience? Figure out the targeted age group, gender, etc. If you are a Bridal store your targeted audience are females.
  • What is their location? If you are a cake shop owner in Los Angeles you don’t want to target audience in Seattle.
  • What are they looking for? If you are trying to sell an iPhone to a user looking for ringtones it will not turn into a lead. But instead if you are offering a ringtone to audience looking to buy iPhone it can turn into a lead.

5. Work on your keyword list

  • Make a list of all important keywords related to your services or products. The success of a PPC campaign mostly depends on the right keywords.
  • Finalize your targeted keywords using keywords tools – keywords planner tool (by Google Adwords), Google trends, Wordtracker, etc.
  • Bid on the keywords that aptly describe your business.
  • Eliminate the keywords that don’t generate leads.

6. Attractive ad Campaign

  • For your ad campaign to be successful, your audience has to find your ad attractive.
  • Make your TAG line appealing and catchy. Putting right keywords in the campaign is not the only thing about tagline.
  • Create different ads for multiple keywords.
  • Try not to mislead your audience with your ad campaign. If a visitor come to your website and doesn’t find what he/she is looking for it negatively affects your business.

7. Homepage is NOT your Landing page

  • When users are redirected to home page instead of landing page they can get overwhelmed with the content.
  • Design a new landing page if you don’t have one.
  • Landing page should have a good call of action. If it doesn’t have a call of action the visitor leaves your site, increasing your bounce rate.

8. Most IMPORTANT – monitor your campaign closely

  • Check your ROI.
  • Redesign your ad if its not generating enough leads.
  • You need to track the success of your campaigns and ensure if its getting you right audience.
  • Redo points 1-7 based on market changes and change your campaign accordingly.

In general, it is advisable to work towards increasing your ROI by drilling your Adwords spending up and down based on trends without losing the track of your monthly spending. SHare your views with us on this.

26
Oct

Any new client I am consulting always asks me: “What approach should we start out with first?”

So the first thing I would like to say is that there is no first, second or last approach. SEO and PPC are the standard and most powerful traffic generating approaches for your online marketing campaign besides other marketing strategies like social media marketing, video marketing, content marketing and so on..but lets not get into it right now and carry on with our discussion on how to choose between PPC and SEO.

Lets start with a brief understanding of both these approaches. Both these approaches work towards the same goal (generating more traffic) the only difference is the way of achieving it.

SEO VS PPC

SEO VS PPC

SEO – Search engine optimization is building your website traffic using strategic approaches to have a higher ranking in organic search engine results page (SERPs). The major investment in using SEO tactics is your time (of-course money is involved too), and since it takes time for your SEO methodologies to take effect and have higher rankings, SEO is a long term effect. You will need to keep on following the new approaches (changing your in-page and off-page methodologies) towards your SEO marketing to maintain your higher rankings. The higher your SERP rankings high is the number of leads your business is getting and you will realize your efforts are well worth the investment.

PPC – Pay per click marketing is paying directly to the advertiser to display your digital ads on the search engines result pages. CPC – as the name says cost per click is what you will pay every time your ad is clicked. Advertisers bid on the keywords they want to target on their niche to get a spot on the sponsored results. The most common platforms to have your sponsored results displayed are Google, Yahoo, Facebook and Bing.

Comparing both the approaches:

SEO

PPC

Position on SERP

Displayed with all the other organic listing on the main body of the page. There will be a lots or related search results (mostly your competition) displayed based on the search engine’s algorithm, the search query and your strategic SEO approaches used.

These results might not be filtered based on the location until and unless specified. There may be no guaranty on the position/ranking of your website.

Displayed on the top or the right of the search page’s body with “Sponsored Results”, “Ads” or “Promoted” written.

The background color will be different from the background color of the body to make them stand out. There will be no guaranty for top ranking on PPC either, but the results displayed here might be filtered out based on the keyword bid for, location, timing selected.

Budgeting

The ongoing cost of SEO consultant (if you are hiring one) which can include your initial website setup, implementing SEO strategies and continuous maintenance of those strategies. There is no cost associated with choosing targeted keywords by SEO.

Spending around a $1000 per month on your SEO approach, getting higher rankings in SERPs will keep on generating lots of free to your website. But you need to keep in consideration that more leads will pop in only if you have higher rankings, websites with lower SERP positions can only manage to get very few leads.

The ongoing cost of PPC consultant (if you are hiring one) plus the cost of the PPC campaign which you will be paying to the ad platform based on the number of clicks and the price of your keywords.

Based on the industry and your keyword your cost on maintaining that campaign may vary.

If your keyword is “Truck Insurance” your average CPC according to Google Keyword Planner tool is $11.22. On average for 100 clicks your cost would be $1122.00. Taking a realistic conversion rate of 5% your cost of one lead is $224.40. Keeping your profit and your cost per lead in consideration, decide if its worth spending this much every month and don’t forget to add the cost of the consultant to this budget.

Expecting Results

With SEO you have to expect at least 3 months for your leads to flow in with regular organic results. If you are a startup business you would not love to spend on advertising while just waiting for 3-4 months for your first online lead to show up.

You might need to keep up with your SEO approaches to maintain higher ranking and have new leads flow in.

With PPC, all you need to do is sign up with a ad publishing platform, chose your industry keywords and have your ad designed (1-2 days). You will have your first ad published as soon as you are done with these simple steps and can expect leads to flow in.

Once you remove your campaign your PPC leads stop (except if your leads have turned in your returning customers – you expect them as your direct leads now)

 Maintenance

Maintaining SEO is maintaining your website and your code. It will be more complex if you don’t have much knowledge about how to manage the code and what to change when needed.

Here you will need to keep up with the new search engine updates and follow the strategies accordingly to maintain your higher rankings.

Maintaining PPC campaign will be easier (easier and not easy) compared to maintaining a website. All you have to manage here is your ad campaign and your keywords.

Here you will not need to keep up the new search engine updates, all you will need to do to maintain higher rankings in sponsored results is to bid higher on your keywords and you stay on top.

Reading the above points you would have now figured out that SEO is more of a strategic approach while PPC is a more tactical approach. So talking realistically is not about deciding between SEO or PPC, instead its more worthwhile when both the approaches are incorporated in your internet marketing strategies.

Advise: If you are a small business owner and are trying to manage your own SEO or PPC, always keep a track of your approaches and your campaigns. If you realize your efforts are not yielding your expected results it never to late to hire a consultant.

25
Oct

You spend lots on money on marketing, advertising, hire a SEO company or do PPC and get a lot of traffic, is that traffic really converting? What is it on your website that your visitors come and go without buying or products or services? Some of your visitors are just bouncing off or not converting as you expected them to. That is when a good landing page comes into play.

Landing page is important when you want to direct your paid traffic to instead of your homepage. Homepage is a more generic page where you give your audience an overview about yourself, your service and other things. While your landing page talks just about the product, or service from which the target audience ended up on your page. You want them to convert and not just read and leave your website.

Here’s how an ideal landing page should be designed.

The Anatomy of a High Converting Landing Page
Courtesy of: Quick Sprout

Anatomy explained:

  • Have a Head line which give a clear message about the page. It should explain your product or service in one or two lines
  • Include an image or a video that explains your service or product. “A picture says a thousand words” and for some audience that can be a converting point.
  • Write short points explaining your services. Don’t write a paragraph on it just short bullet points.
  • A compelling Call-to-action which would differentiate it from the rest of the page. Like a “Call Now”, “Download Now” or a “Book Now” button.
  • Provide navigational links to different pages of your website.
  • Now probably you have reached the page fold (the time when your audience would have to scroll to read other information on the page), you would like to describe your services or products which the visitor would like to read before buying or using your services.
  • Include testimonials from other users of your products and services. It helps your visitors have faith in you and your services. Also include the name, position and the company of the person writing a testimonial.
  • Include security seals and statements to build trust when taking their personal information to build trust with your audience.

There is no one rule that fits all, you need to keep on testing your page to see which one converts more than others. If you have any other information that you think we are missing here and might be helpful to share do comment below.

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