Google’s keyword tools was the first thing SEO professionals used to visit when researching the keywords for SEO as it was reliable, free and it was Google’s tool. But in late August, 2013 Google took it out and its place was taken by Google’s Keyword Planner tool which was a combination of Keyword tool and Traffic Estimator.
This change by Google shaked the SEO community as there was no way to find closely related terms, no local or global monthly searches, no phrase or broad search, hus the exact match data was available, nor any way to let you target specific mobile devices. All the historical data was provided based on exact match only and it targets all devices by default (According to their official page they say they are working on setting bid adjustment for mobile devices). But when some of these features were removed, for sure did Google added somethings to improve it like filtering locations which means you can view the search volume on a local basis, “multiple keyword list” which lets you search on combination of words and dividing your keywords into ad groups. (Now there are a lot of other things in Keyword Planner tool added that we will be working on as we start doing our keyword research)
How to access it
To use the Keywords planner tool you need to have a google account. Login into your google account and access Google Adwords. If Google keyword planner doesn’t open up, you can find it under “Tools” -> “Keyword Planner”.
How to use it
On the Keyword Planner tool you are presented with 4 choices:
Search for new keywords and ad group ideas
Choose this option if you just want to perform regular keyword research for SEO or ad group based on a particular keyword, landing page or a category.
Get search volume for a list of keywords or group them into ad groups
Upload your keyword file or enter a list of keywords and get the average monthly search, competition, keyword cost just for those keywords. Related keywords won’t show up in the results.
Get traffic estimates for the list of keywords
Upload your keyword file or enter a list of keywords and get the daily traffic estimates for those keywords.
multiply keywords to get new keyword ideas
You can enter two lists of keywords here and google will come up with all possible combinations of keywords from that list.
Since we are focusing on using Keyword Planner tool for SEO, we will need to choose the first option. The other options are more related when we are focusing on paid advertisements. So we choose “Search for new keywords and ad group ideas” and you will have these options to refine your search:
Your product or service – enter your product or service which will be the keyword and you get the results based on that entered term/terms
Your landing page – enter a website or a webpage and you get the results based on the keywords that are related to that page.
Your product category – choose or type in your product category and you get results based on all the keywords related to that category.
it also gives you some options to refine the results
Targeting based on
Location – you can choose a particular country or can further narrow it down to a state or a city and your search results will be based on that.
Language – choose a language if you want search results based on any specific language
Search partners – choose if you want to get results based on just “google” as search engine or want to include results from other search engines too.
Negative keywords (keywords that should not be displayed in the result) – any keywords entered here will not be displayed in your results
Option to customize the search based on
search volume, suggested bid, competition
related keyword terms, adult result terms, keywords already added to account
Include/exclude keywords with specific terms.
Once your data is entered click “Get Ideas”. The result will be displayed in two tabs “Ad group ideas” and “keyword ideas”. By default “Ad group ideas” will be selected as Keyword planner tool focuses more on pay-per-click campaign. SO you will need to go to “Keyword ideas” as we are focusing on using the tool for SEO.
Understanding your results
Based on the filters that you applied, the results of your keyword are displayed. As you can see the “Global monthly search” and “Local month search” is replaced by “Avg. Monthly Search”. In the same column right before the average monthly search value is displayed there is a graph icon. Move you mouse over it and it shows a historical data for the search volume of that keyword over the period of twelve months. This gives you an idea of the trends based on months or season.
On the right side of your results table you can see “Targeting” and “Customize your search” panels, you can use them and refine your search again if you are not satisfied with the shown results.
It is important to know that by default the results shown are based on “broad match”. If you want to get the results based on the “exact match” of your keyword, you can do this by going to the right side of the page towards “Your plan” section. You can see a pencil icon, click it and change the “Add keywords as” option from “Broad match” to “Exact match”.
Once you change it will ask you if you want to apply the same to change to you previously saved keywords in your plan, but remember that it is for your keywords saved to your PPC campaign. Once you change your keywords match, the next search you perform will be in that keyword match (for example, if you choose “add keywords as” option to “exact match” it will show future results for “exact match” until you go and change it.)
Saving your results
You can download all results by clicking on the “Download” button on the top of the grid. It will ask you for the format to download it into and choose “Excel CSV”. This will be easy to do if you are just searching for one set of keywords. But if you are entering your keywords in separate goes, then you would have to download them every time you search and then merge them on your computer. So there is an easier option, instead of downloading them click “Add All” button right next to “download” and add all the keywords on to one plan. If you just want few keywords from the search result you can click on the “ >> ” icon on the last column of the search results and that will add the keywords individually to you plan.
Once you have your desired keywords on the plan, from the right side you can download your plan. Once you have all your keywords you can delete the plan as well.
Though Google Keyword Planner has replaced Google keyword tool it is a step closer to getting more refined keywords results and does a good job helping SEO professionals in their keyword research.
We would like to know if you use Google Keyword Planner for your SEO or do you use some other tools?
With time as a constraint in today’s fast paced world there is a rush factor syndrome where people want to achieve more in less time. Recession has played a huge role in deciding the tasks based on limited budget. Time is heavily priced. So…the best way to look out for great SEO efforts is to incorporate less time consuming tasks.
Do not place SEO services in the back benches of your office. Just pay a little more attention and witness your businesses reap benefits.
What is the greatest advantage of quick SEO revisions?
Many a times, a company considering SEO tune-ups results in shelving undertakings due to large budget portion or if SEO vendor was way out of budget range. Here comes the era of quick deals and what better way to cash-in on the mindset than to process speedy SEO provisions.
What does an elaborate SEO campaign require?
A full SEO movement involves a great many functionalities.
- Tactical modification of information design.
- Additional interest on SEO design elements.
- Integrate high quality SEO content.
- Craft blue print as link-building inventiveness.
Adopt the best SEO short service strategy…
Go for quick shot SEO campaigns to enable positive results with your organic search traffic. Involve in everyday site checks to reduce time taken to analyze clustered days at a time. A daily check needs very little assessment time and can be executed at a rapid rate. Tackle all your SEO issues on a day to day basis and in a week’s time see your web traffic grow.
What Quick Fix SEO Tasks to do on Daily Basis?
Among the numerous SEO jobs required, just follow some speedy ideas to showcase your site on the World Wide Web invite phenomenal traffic.
Examine your robots.txt file
Unintentionally robots.txt entries include unknowing errors of a developer or prior site supervisor. The mishap happens when the professional, unknowingly does not remove designations of a new page when rolled live or when quality content was reckoned unnecessary for the web audience.
To reverse a catastrophe:
- Visit robots.txt files.
- Pin point with-held pages, folders, or images from search engines (required to drive website traffic).
- Immediately quick-fix the issue.
Check your meta robots tags
Utilize the Screaming Frog software tool to run a site scan. The tool checks and assesses any pages on the site barred through a meta robots tag.
Review your site Click Through Rate (CTR) by page
Google’s CTR data on landing pages and keywords (in Google Analytics account) are for interesting sites with attractive search results exhibits.
- Identify your worst landing page (with maximum bounce rates) and revise it.
- Recognize Title factor and Meta Description.
- Improvise site display and attract more web traffic.
Identify worst landing page?
Stopover at your Google Analytics account and go to Traffic Sources. Now select Search Engine Optimization – Landing Pages section to analyze your worst performing landing page.
Can you analyze keywords too in this way?
Yes, you can. Perform a similar test for the keywords aspect for this analytical section as well, to get an idea of your site’s performance.
Get rid of duplicate content
Search engines are not in favor of two versions of your content. It just takes only a moment to clear your duplicate content and link value dilution concerns. Segregate duplicated site pages and create a permanent 301 redirect to swerve different versions to your one single site. It is easy to combine inbound link equity of the duplicate and real versions into a single page. The combining effort does not confuse user traffic and therefore, invites increased internet crowd.
Regularly evaluate linked pages on my site?
Use the Open Site Explorer tool and retrieve data from your server status on your frequently linked content. Find out pages that earlier went viral but is now deleted and also, a temporarily re-directed greatly linked page. Unearth such linked pages and re-direct, to increase link worth on the sphere of influence.
find out duplicate title components
Identify duplicate title elements and perform multiple quick actions to fix the issue.
- Write unique title elements.
- Re-direct pages.
- Insert keywords in required multiple pages.
How to discover duplicate title elements?
Perform a quick check in Google Webmaster tools to discover duplicate pages, incorrect keywords, and bad title element structure.
Pinpoint commanding links and get an Anchor Text change
Make use of tools such as Open Site Explorer and Majestic SEO to assess your anchor text. Link site authority with these tools and analyze your anchor text element. Links from commanding sites (like Buy, Learn More, and Click Here) put off user traffic. Identify your strongest links and get a text modification to a branded variant.
Bombarded with duplicate content by annoying default pages…
Make useful revisions and clear out internal site flaws. Review your site links in main, footer, and all supporting navigation elements to assess duplicate contents by default pages like /index.html. Re-direct such pages to the absolute page and also, amend links to target the absolute page.
Do not forget to review Google and Bing Local Listings
Own your off-site listings to attract more web traffic to your site. More and more online users are becoming increasingly localized. So, cash-in on the changing internet scenario.
- Claim your listing.
- Have power over your external profiles.
- Show search engines that you are under control.
Search engine listings are an established local algorithm ranking element. So, to further your interests launch verification set-up with other web profiles such as Yelp, to combat the problem in the near future.
Fast and Furious SEO Tips – The Best Online Bet
Go ahead and take part in the everyday 15-minute SEO ride and see your business grow. No time and budget consuming services anymore. Take a quick time off and up your internet marketing measure. You require just a quarter-of-an-hour to set an effective SEO base for your business.
Are you into internet marketing and desperate for information on what other marketers are up to? Are they succeeding well and you are not? So, what is the reason for you lagging behind other contenders?
Well…for rising on par with strong SEO challengers, first and foremost, it is crucial to know whom you are competing with. Analyze the strength and weaknesses of some established SEO front runners and gain from their experience.
How to Know Who Your Competitors Are?
Website rankings establish the success of online marketing names. The toppers are the ones to watch out for, as they have more profit ratio than the rest of their lesser ranked followers. Analyzing offline business ventures is the easiest task, as you can personally identify which companies are doing well and which are not. But it is not so in the case of online dealings.
The not so easy factors in identifying your online competitors…
- Competition in the form of sites in your slot with similar features.
- Contesting with sites with major keywords identical to your USP.
- Straight forward opponents competing directly with your long tail keywords.
What is the best way to find out about your online SEO rivals?
As the contention list is a very long and tedious analysis process, the best way to find the truth about your fellow competitors is to do a Google search. Enter your target keywords and just list out the top ranking names. There…you have your very own record of your focal contenders catalog.
Once You have the SEO Competitors List, then What?
The first major step is now achieved. The next operation is to directly visit the websites (of the competitors) and analyze them visually. Ask yourself the following questions and note down the answer.
- Study the visual appeal of the contender’s website. Are they attractively designed, possess a user-friendly interface, and demand the attention of target audience?
- Scrutinize the content (including keywords usage). Are their content of high-quality and pertaining to specific business interests?
- What about their URLs? Ensure what kind of URLs they use. Is it static or dynamic?
How effective are these questions?
The answers are what makes these websites stand out among the others in the online crowd. Understanding your SEO competitors’ professionalism helps to gather information on their web success. Ask more questions as the answer lies within each and every website.
How Useful are Keywords for SEO Analysis?
The prime success of a website depends on effective keywords presentation. What better way to find out the reason behind your online rivals triumph. The better the keywords content usage the better is the online rankings.
How to spot the keywords used by top listed websites?
Your list of best keywords might not be available in your fellow competitor websites. So, what is the correct way to discover the right keywords?
- Check out if the websites of successful competitors contain similar keywords that you incorporated in your site.
- Utilize the Website Keyword Suggestion software tool to test the keywords that perform well for your rivals’ websites.
- Make the most of the Keyword Density Cloud tool to check your SEO contenders’ keywords density.
- Identify the location of the keywords in contending websites (search in meta tags, headings, image tags, and URLs) for gaining keywords information.
What are Backlinks and How Effective are they for SEO Rankings?
Backlinks (of web pages) are the strength of excellence in online SEO rankings. Analyze the backlinks of your SEO competitors and you can possess intelligence on their website performance.
- Check number, origin, and anchor text and retrieve backlinks data.
- Verify if competitors possess backlinks from high-ranking sites and contact webmasters of these popular websites and get them for yourself too.
- Make use of the Backlink Summary and Backlink Anchor Text Analysis tools for in depth backlinks analysis.
What About the Efficacy of Page Ranks for SEO Analysis?
Other than effective keywords and backlinks analysis, the best way to discern your competitors’ online performance is through page ranks study. Examine your adversary page ranks in Google search engine. Do not leave out Bing and Yahoo in your investigation. Each and every web competitor has connections with search engines. So, analyze the indexed pages that your contender sites have with these search engines. Page rankings are essential factors for efficient SEO analysis.
Do Not Forget Social Networking Sites…
Every web user has an identity through any of the numerous social media sites flooding the internet market. They are the online traffic grabbers and a check on your SEO contenders’ performance on Facebook, Twitter and other popular networking names is mandatory. However, it is not as easy as it sounds, to gather such huge data for SEO analysis.
- Begin from Social Bookmarking sites to kick-start your social media research and analysis.
- Search famous Social Bookmarking sites to confirm popularity of your contenders.
- Check if your competitors have accounts in the most popular (Facebook and Twitter) sites and find if any visibly available pages are made public.
- Evaluate the number of posts and the recognition your arch rivals witness on this social media platform.
Why are PPC Ads Popularly? How is it Useful in Comparative Online Competitors Study?
The most established and effective internet marketing technique is Paid Per Click (PPC) strategy. Its cost-effective approach is the most sought after aid to drive increased web traffic. Compare PPCs of your fellow SEO contenders and gather information on the secrets of their online success. Google Adwords (favorite PPC choice) is the most preferred by web masters among other tools. Avail Google’s PPC comparing tool called Analyze Competition. Even though it is limited to Google Adwords it is one of the most efficient tools to compare your PPC performance with that of your competitors.
Analyze Your SEO Competitors and Up Your Quotient
Keep an eye on your contenders and gain from their knowledge. Spend some time to compare your results with that of winning SEO names and build your business quotient. Measure up to your challengers, by evaluating their online feat with that of your own. If you are weaker than your adversary then gain facts and figures of their strengths and overcome your failings with their knowledge. Reinforce your SEO attempts through comparisons and analysis.
Google Trends was a tool we all have used for so many reasons, some might have used it just to check the hottest trending topics while some might have used it to find the trending topics to write a blog about. Until now Google Trends might have showed up the wrong terms for your topic of interest. But the new intelligent update today it has become smarter and shows more meaningful results while you are searching for the topic. So when you look up “rice,” are you measuring search interest in Rice University or the rice you eat? In the past if you wanted to campare the trends between “RIce” and “Harvard” you mich get a report which would look like this
With the new update (still in beta phase) when you start typing in “rice” you will see suggestions showing up (just like Google Instant but with tip underneath to distinguish them). So when you type “rice” and you’ll see suggestions like “Rice University (University)” and “Rice (Cereal).”
This will show a fair comparison between “Rice” and “Harvard” and more give you better “related searches” results. The new result will look like this
This new update not helps with ambiguous search terms but gives results considering many different searches which pretty much mean the same thing. It is like it thinks (uses brain) and shows results based on what a mind can come up with. Say you are searching for a person it will even show the results if you have mis-spelled the name. For your search “Jason Statham” or you miss-spell it and say “Jason Stathom” the algorthim will take many factors in consideration and show the same results. Google in their blog are even saying that in the future, as they keep updating and improving their algorithm you might get right result when you search for a phrase. Example you search “Lead actor in Transporter” and might show the results for “Jason Statham”. This will be a useful update when taking commonly misspelled searches in different languages into consideration.
There are data for more than 700,00 unique topics from Barack Obama to football (soccer) to Hayao Miyazaki. You can even filter the displayed data to measure the worldwide performance or choose any of these seven countries: Brazil, France, Germany, India, Italy, UK, and US.
Share your thoughts and reviews on this update. DO you like it better now or do you like the previous version better?
Why is it so important to wisely choose the top SEO company in the online market?
What are the most important aspects to look for in a good SEO firm?
How will it help in escalating business growth?
These are some of the key questions that pop up in the minds of any individual, group or business institution looking to set foot in the internet world. There are many instances where a company after an initial foray in the World Wide Web is left stranded with low online presence, owing to poor internet marketing strategies.
So, how do you shine online?
The best way to achieve a prominent position in search engine rankings is through an effective SEO tactic. Finding the right SEO company is necessary for a profitable client-company relationship. Search for the suitable SEO firm pertaining to your business interests and concerns and feel your presence on the internet.
What is the Finest SEO Strategy?
Get the attention your business deserves by incorporating proven SEO techniques. Search Engine Optimization (SEO) solutions are the most sought after efficient internet marketing services, ensuring high online rankings. There are hoards of netizens surfing the net every second of the day.
Who are the target audience?
Web surfers are the target audience who boost online results, making a website more visible and prominent in the search engine pages. Contacting the right SEO experts is a daunting task.
The need of the hour is to find the exact SEO company to take care of all your online requirements.
Why are SEO methodologies the most sought after online business move, nowadays?
Valuable SEO tactics are the main reason behind numerous businesses occupying high online standings. Made solely for the success of a website, SEO solutions are the current toppers as the most competent internet marketing technique.
What is the top SEO tactic needed to attain maximum web benefits?
First and foremost, the SEO approach must concentrate on incorporating keywords with good strength capacity to highlight websites on the first two pages of popular search engines.
Will the SEO programs include research on keywords content, website design, and links?
A good SEO firm follows unique approaches to place your online demand among top notch online searches.
• Integrates extensive and in-depth research and analysis methodologies for finding optimal keywords related to your website.
• Utilizes up-to-date SEO software tools for increasing user traffic to promote your company on the internet.
• Adds powerful SEO links connected accurately with your company profile targeting a wide range of online viewers.
Top Guidelines to Pick the Best SEO Company
Choose the apt SEO Company to make your business shine globally on the World Wide Web. It is crucial to select an established SEO firm to reap online profits. There are some points to keep in mind when deciding on the most suitable company to take care of all your internet marketing needs.
What are the different types of SEO companies available?
There are plentiful establishments but choosing the right one will help your company benefit from the online craze. Even freelance online consultants are on the rise. So, choose wisely and gain from the experience.
How important it is to check the credentials of a SEO company’s past records, testimonials and other successful testaments?
One of the key factors to look for in a SEO company is the successful past records, approved by contented client testimonials and reports. Analyse the past SEO campaigns of the organization to verify the accomplishments of the undertaken endeavors. Checking on existing and new customer records is the best way to unhesitatingly start a working relationship with the company.
What are the main kinds of tested accounts to look for in a SEO establishment?
It is important to gather details on effective SEO strategies carried out for various clients. Analyze the outcomes of SEO services offered and the resultant search engine rankings.
What about content usage, certificates and other experience details used by the SEO business?
Check for ethical keywords delivery, following legal practices accepted on the internet. It is vital for the SEO vendor to possess certificates with client references and case histories information. A good way to establish facts is to verify recommendations from past and existing clients, for statistics on quality of work. Finally, take count of the years of experience in offering successful and tested SEO solutions.
How to Check for Online Reputation of SEO Company?
Verifying online stature is the most popular evaluation technique to provide information on the achievements of the SEO company. As there are abundant companies offering varied SEO services, it is essential to select the most reputed organization. Use search engines to check on the popularity and credentials of the SEO company that you have narrowed upon.
Why are employees in a SEO firm important for successful online operations?
Examine the skill-set employed to execute the SEO tasks such as qualifications, training and experience of the SEO experts involved in a company. Experience speaks volumes on the standard of services offered by the firm. Check and proceed.
Does the SEO company you are looking to hire, ensures usage of updated SEO programs?
Ensuring that the SEO company you approach uses the latest software tools to implement SEO programs effectively, is a chief point to hypothesize.
• Compare and study the modern SEO techniques that are widely used by companies worldwide.
• Decide on the foremost and cost-effective SEO programming tool for optimal online gain.
• Review various SEO websites details and gather additional data on the programs offered as a SEO strategic technique.
What is the best way to judge latest internet developments?
Assessing updates is a proven way to analyse latest developments in the web field. It is the most efficient strategy to evaluate different standards employed by other successful businesses.
Does the SEO company you are choosing track the following?
• A user-friendly environment offering quick and speedy online results that is on par with other business contenders.
• Various successful online collaborations, revisions, outgoing solutions and incoming programs.
What is the link strategy used by the SEO company to ensure top search engine rankings?
Check whether the SEO company you are selecting incorporates the following actions.
• Use link building tools offering contact information, tracking user activities, and providing conversion rate data.
• Gather information on latest news on inbound links.
• Obtain information on other top ranking websites and study online behavior.
• Receive data on current web developments periodically incorporated by internet giants like Google, Yahoo, Hotmail and the rest.
How Cost-effective is the SEO strategy you are offered?
Examine the financial capacity of your business before embarking on the services of a SEO company. Ascertain that the SEO strategy does not drain your resources and utilize the services of SEO companies offering cost-effective deals.
Does an economic SEO contract accomplish the preferred online outcomes?
It is common knowledge that in some cases a cheaper SEO contract might not achieve desired online results. A better SEO company at additional cost, at most times, works wonders for your web visibility and online presence. Utilize the SEO services of a company that is compliant with your demands and also, offers the best programs for the money’s worth.
What are the various certificates needed to be verified before finalizing a SEO firm?
Increasing online consumerism has benefitted businesses extending services into the internet zone. A certificate proves the credibility of the organization and in turn leaves no doubt in the mind of the client.
• Registration certificates of the SEO company.
• Upgrade programs data adopted by the SEO company; needed to ascertain modern solutions implementation used with constantly changing online scenario.
• Professional work level documents of the experts involved in SEO operations.
• Guarantee (warranty) contracts.
How can you be sure that the SEO company you have approached is authentic and registered?
Certificates prove the qualifications, credentials and permits of a company. Check for approved certifications to establish recognized authorization details.
How does making inquiries into customer services of SEO company help in selecting the right firm?
The manner by which a SEO company offers quick customer response declares the competitiveness and effectiveness of the firm. Quality customer communication is important to establish concrete interaction that is founded on clear and precise contact.
• Call a SEO company or send an E-mail to evaluate the level of commitment and competency. An immediate response proves and confirms the effectiveness of the firm.
• Check existing client statements to validate claims of on-time delivery and quality performance.
How to Enroll the Best SEO Company in the Market and Reap Huge Online Benefits?
Nearly all visitors are aware of the SEO phenomenon. Banking on the SEO strategy is a sure way to establish your business interests on the internet. Numerous SEO companies offer novel and innovative solutions to place your business on top search engine page rankings. Be visible and enjoy the after effects with web prominence, obtained through successful SEO campaigns.
Is it true that the most famous you are online, the more traffic your website gets?
Online fame invites the internet mobs to view and appraise your website. It is the right time to invest in a good SEO company to streamline your online profits and benefit from the online revolution.
What are the best ways to maintain a constant communication stream between you and the chosen SEO firm?
Firstly, decide on the right SEO company and work out the delivery time scale. Secondly, maintain constant rapport with the firm to keep abreast of the latest happenings of the World Wide Web. Thirdly, provide a two-way communication system offering the required data according to SEO requirements.
How transparent must a SEO firm be?
It is essential to ascertain that complaints are immediately handled ensuring speedy end-result delivery. Obtain services helping in varied internet marketing programs to integrate solutions with a cost-efficient deal. Do not hesitate to ask for a transparent system of dealing, wherein, the SEO process is clearly explained and successfully incorporated.
What is the final word on the benefits of deciding on the right SEO company?
Leave all your internet marketing concerns in the able hands of a superior SEO company. Be a part of the rapidly expanding internet domain and gather immense business profits. A good SEO firm provides the right solutions in a stipulated time period and is the most essential of all internet marketing strategies. Climb in page rankings and invite a phenomenal quantity of use traffic to your website.
A SEO firm must believe in…
Research, analyze, and decide on the right SEO company that will take care of all your internet marketing needs. Find a SEO firm that believes in combining viable modern techniques, strategies and competitiveness. Quality assurance is the keyword. Ensure that the SEO company you are dealing with follows the requisites and conditions, to make your business a high-ranking name. Join up with a SEO company and collect the advantages of the relationship.
Meta tags are HTML attributes used to describe page elements like keywords, content, author of the content written and other metadata. Meta Description is one of that HTML attribute that is used to describe the content of the page. Few years back it was all about Meta tags, Meta tags and Meta tags. Meta tags have played a significant role in SEO for long years. We all used to spend a lot of time figuring out the appropriate keyword density and optimal length of the description but my question now is “Is it really worth spending time to create Meta Description or Keywords tags for each and every page of your website?”
Matt Cutts, head of Google’s Webspam team shares his views on the same on by answering to a user from Netherlands who asked him the question on Nov 18th 2013 :
“Is it necessary for each single page within my website to have a unique meta description?”
According to Matt, you have two practical approaches to this situation – one is have a unique meta description for each and every single page or dont have a meta description at all but it is important to not have any duplicate meta descriptions for your pages. The lazy fix for this is just register your website with Google Webmaster Tool and let the tool do the hard work for you. Google Webmaster tool is one of a amazing tool to keep track of your site’s pages, crawl errors, search traffics and much more features. Once you register your website with it, it crawls your website notifying you of any detected errors or warnings. It will report all the pages that have duplicate meta descriptions under “Search Appearances” -> “HTML Improvements”. Once you reach that page it will show the overview report of the site and you can browse through it to see all the pages that need a fix.
He also says that it is possibly not worth spending your time generating unique meta descriptions for all the pages on the website and says that even he doesn’t spend time writing meta descriptions for his blogs. Let Google do the hard work of generating the meta description for you pages through it’s own snippets. BUt he also suggests that if you think some page on your website are important, or have a high ROI, your home page, featured products page and you think that Google’s generated meta description is not up to your mark then you can go ahead and write a unique meta description for those pages.
Now that we know that its not really a necessity to spend time writing meta descriptions, it would be wonderful if we dont even need to work out on the Meta Keywords tag as well. So I found a video of Matt Cutts uploaded on Mar 19, 2012 and there he says that “You shouldn’t spend any time on the meta Keywords tag”. There are no pages in the search engines (where he means Google) these days that use meta keywords to determine the importance of that tag as that tag is not visible on the SEPRs.
In the later part of the video he puts importance on meta description tags but I would say we can ignore that part as in his latest video he said that Google will generate those snippets for you.
Here is what I found when I tried to analyze what Matt had to say about the Meta Description and the Meta Keywords tag.
I searched “Meta Descriptions” in google and the following results were displayed.
As you can see that Moz has acquired the top rank for that keywords and the description of that page displayed on the SERP is “Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine …”
When I visited that page and checked their Meta Tags this is what is found:
1. No Meta keywords written
2. The actual Meta Description written by the page author is “Get SEO best practices for the meta description tag, including length and content.” This description is nowhere included on the SERP for the term searched.
Then from where was the Meta description displayed on the SERP generated. The answer is – Google snippets try to generate the most precise description for the page from the actual content of the displayed page. They try to make it as accurate as possible based on the quality of the content written. It is not necessarily the first few sentences of the page, it can be the located anywhere on the page – top, middle or at the end of the content.
I checked the few other displayed results on the SERP for the same keyword and found that the description generated was the first line but instead they were selected couple of line after the first line.
It is not necessary to create Meta Description for all the pages of your website instead you can either leave it blank and let Google do your job or create completely unique descriptions for most important pages. Do not have duplicate meta descriptions and to help you find that make use of Google Webmaster Tools.
Create quality content for your pages without any keyword stuffing as that will give search engines create a good description for you helping you rank higher.
It is not worth spending your time writing (thinking) meta keywords for your pages thinking that it will help you rank higher as Google doesn’t have any pages that uses Meta Keywords tags in their search algorithm according to Matt Cutts. But if you are focusing other search engines which account for 35% of the searches made that will be a different story and we are not aware of what their considerations are.
Will you be still spending time generating Meta description and Meta Keywords? Share your thoughts and reviews on this.
WordPress is one of the most popular blogging platform around since it was launched in 2003 and it has gained popularity as Content Management system. There are so many benefits of using WordPress for building your website up. Some of the most common reasons people choose WordPress these days are:
Easy to use
It has a very easy to use interface and adding new pages, crating blogs, images, etc. can be done in no time.
there are a lot of pre-designed themes to choose from and the customization is easy to do if you want to make any changes to the existing theme.
WordPress websites are well structures and have a clean and simple design. You can easily define your own URLs, meta tags for each page and can also write ALT tags and meta tags for individual images. And so you can get a WordPress site rank more rapidly than a regular static site.
There a are developers who design WordPress plugins for almost everything, some are free while some can be paid. These plugins are easily available on the plugins sections and all you need to do is “activate” them and you are good to go. Plugins range from anything to SEO tag generators, social sharing, backup generator, etc.
All the WordPress themes have built-in blogs as the when WordPress was first launched it was a blogging platform it has in built blog which only needs to be integrated with newsletter subscription feature, commenting system, XML generation and RSS syndication.
Full Control over your website
you can manage your WordPress website or blog from any internet based computer as there is no need for any FTP software or any coding to be done. And so you dont need to look for a web developer to manage basic changes on your website.
It has become the most used content publishing platform and with the increase in content marketing strategies it is gaining popularity. But sometimes the most web savvy people are prone to making mistake while using WordPress themes that might make them look silly. Here this infographic shows th e15 most silly mistakes people make while using WordPress and the ways to avoid them.
15 silly WordPress errors to avoid
If you have read about search engine optimization or even done seo you surely might have came across the term “backlinks”. But what are they and what is all the fuss about backlinks? We will talk about what backlinks are, why are they important and how to build quality backlinks to your website without spamming the web.
So lets start with what are backlinks? Backlinks are the links pointing to your website from other websites. They are also known as inbound links. The number of backlinks to your website determine its value to search engines.
Why are backlinks important? Backlinks when received from high quality websites suggests search engines about the importance of your website. It is also a factor in increasing your Google PageRank. According to Google, the more high quality backlinks your website has the more relevant it is compared to your competition. When talking about relevance, when you receive backlinks from web page with related content they are considered more relevant and of higher value than from the website with irrelevant content.
Do not confuse yourself with reciprocal links as they are different from backlinks. Reciprocal links are a mutual link exchange between two website to boost the traffic and links pointing. But since to reach their goal many webmasters performed link exchange with websites that weren’t related to their niche. With the Google’s algorithm updates, it is penalizing websites with irrelevant link exchange and there were lot of webmasters emailing to remove their links from the link exchange program. Link building is considered an off-page optimization strategy and is equally important to the on-page optimization strategy. But lets not deviate from our topic and get back on ways to build high quality backlinks to your website with rising the spam alerts.
1. Build website for people, not for search engines
Create interesting and valuable content on your website. If your content is created by keeping your audience in mind and not the search engine your readers will share it attracting more audience and better backlinks. If your content is good it acts as Link bait. According to Matt Cutts link bait is anything interesting enough to catch people’s attention. Real backlinks are generated by people, you don’t need to work for it.
You can see that wikipedia dominates this by providing relevant and valuable content to its readers and that is the reason it tops on Google for most of the general terms searched.
When you create content you should keep these points in mind to create content to attract right audience.
- Use inviting title tags for your content like
- 6 ways to…
- how to generate…
- Write unique content. Don’t ever try to start your blog with few sentences of your own and the just copy someone’s blog to increase your word count.
- Controversies get more views. Something like “Is Google the best search engine?”
- Write about what your viewers are interested in.
2. Guest blogging for other blogs in your industry
If your website is new and you don’t have enough audience for your content to act as link bait then being is guest blogger is your option. Guest blogging on high profile websites will not only get you popularity but you can get backlinks with custom anchor texts with the keywords you want to rank for. You can provide anywhere from 1-3 backlinks to your website from your content or your author bio page.
Guest blogging is a great way of generating high quality backlinks and an easier way to establish yourself in your industry.
3. Interview someone influential
Interview someone important from your industry or any influential person and create a blog post about your interview pointing link to their website. This is will benefit you in two ways, first either that person will link you back and publish the experience on their website or the second thing can be you will get audience who are interested in reading the interview and share it for you.
4. Create your social profiles
Creating social profiles for your company and the key employees or the founders of the company linking to the website gives you high quality backlinks from reliable websites. This way you can get some good number of links back to your websites. Some of the major social places to do this is Google Plus, LinkedIn, Foursquare, Facebook, Twitter and Youtube.
5. Write a review/testimonial
I am sure you might be using any services and products, you can write a review about them giving a link back to your website. You can also write a comprehensive review about a business and ask them to link back to you.
6. Give away free stuff
Develop software, template or some plugins and give it for free with a link back to your website. You can also have your users share it socially before downloading your software or free templates. That way you get your software, template or plugin socially shared as well as get a backlink to your website.
7. Getting Press as a HARO source
Sign up for Help a Reporter, the website where they are looking for specific type of people to respond to inquiries and interviews which they feature in their press release which gives you or your company a good brand awareness. Reply to the inquiries your get in your emails you feel are relevant to you.
8. Blog commenting
This is another way of generating good backlinks. Go on to other popular blogs and commenting there with a link back to your website. Doing this regularly not only generates backlinks but also helps you build a relationship with the author.
This is not the primary source of getting backlinks as most of the blogs have “nofollow” tag for their comments.
These are some of the few common ways to get backlinks but the best way to find which works for you the best is through your own research. What ever ways you chose make sure you don’t choose spammy black hat ways and don’t get yourself blacklisted. If you think you have some other good ways to do so share it with our audience.
Instagram is a social networking service which allows its users to share photos and videos online by applying digital filters and gives users the opportunity to share it on other social networking sites like Facebook, Twitter, Tumblr and Flickr. And since its launch in October 2010 it has became a popular sensation.
Instagram over 100 million active users and 58 photos and one user signing every second. With its increasing popularity there are a lot of people using it, but there is no fun using it if the photos and videos you share are not being viewed by anyone. You need followers for your uploads to be viewed. The question how to get popularity on Instagram and how to get more followers?
1. Upload good pictures
Its about quality and not about quantity. Dont keep on uploading pictures one after another thinking that it will generate you more followers. Go for quality pictures which your followers are really interested in. Look at what theme most popular pictures are on try to follow the same trend.
2. Connect Instagram with your Facebook
Connecting these two accounts can help you get more likes as most of the Facebook users are using Instagram and once you connect these accounts you will be able to see a lot of friends on there too. Chances are they might follow you as they are already your Facebook friends.
3. Use Filters
Filters can beautify your pictures. Using filters on your original pictures will help you get more likes. Some of the most popular filters are:
4. X-Pro II
4. Timing is everything
If you upload a picture in the middle of night at 2 AM because you are a night owl, you cannot expect a good amount of likes or comments on your picture. The right time to upload is when most people are going to work or returning back from the work as that is the time when there are most chances that they would be checking their profiles. So the right time can be 8 AM or 4 PM.
5. Use Hashtags
Just like Twitter, Google Plus or some other social networking site Instagram also uses hashtags. Some tags are more popular over the others. Using hashtags while uploading your photos helps them to be found easier based on the hashtags used. It is important to use relevant hashtags. You can use upto to three hashtags for one photo to avoid making your photos look spammy.
Here are the top 20 most popular hashtags. You can also check out the list of top 100 most popular hashtags.
1.#love – 143,817,139 photos
2.#instagood – 97,570,915 photos
3.#me – 80,693,198 photos
4.#tbt – 75,411,509 photos
5.#cute – 75,047,873 photos
6.#photooftheday – 70,995,806 photos
7.#instamood – 64,925,462 photos
8.#beautiful – 54,570,181 photos
9.#picoftheday – 53,776,027 photos
10.#igers – 52,997,258 photos
11.#girl – 52,960,538 photos
12.#instadaily – 51,313,415 photos
13.#iphonesia – 51,124,375 photos
14.#follow – 46,372,281 photos
15.#tweegram – 44,656,230 photos
16.#happy – 43,360,681 photos
17.#summer – 42,718,347 photos
18.#instagramhub – 42,101,798 photos
19.#bestoftheday – 40,202,550 photos
20.#iphoneonly – 39,287,795 photos
6. Combine Images
Sometimes combining images (making a collage) to display multiple images into one. It gets more likes and/or comments over the regular ones. Some of the apps to create collage are Pic Collage, Diptic and Collage Maker Free.
7. Use Statigram
This is one of the best platform to use Instagram on the web. It is a faster option to comment on other’s photos (liking/commenting on others photos increases the number for likes and/or followers for you). It performs a statistical analysis for your profile
8. Follow back
If you want your profile flowing in the right direction you would want more “followers” than “following”. Follow users who are likely to follow you back and when you follow someone back, give them few days to follow you back. If in that certain period of time they don’t follow you back, stop following them. Keeping a track of all your followers/following will be difficult if the number is large so make use of some automated tools. “InstaFollow” and “JustUnFollow” are two great apps that will do it for you for free and are available both on App Store and Google Play Store.
These are some of the most useful tips to get more followers on Instagram. If you have any tips that are not listed here we would love if you can share it with our audience.
PPC is way of getting targeted audience to your website by publishing ads on search engines. It is an effective way of generating when you don’t highly rank for your top keywords. But unlike SEO, you will have to pay a price for visitors coming through those published ads.
In order to have a successful PPC campaign, you will need to take care of few important things.
1. Understand your business/brand
- What is your brand/business all about? What are your services/products?
- Study your competition. How are your different than your competition?
- Go through your successful and failed marketing strategies so you can learn from them and not repeat them.
2. Know what your goals are.
- Different businesses have different set of goals. It can be anything based on the nature of your business like of you own a blog your goal is to get more visitors or may be more subscribers, if you are a online shopping website you want more buyers. You goal can be anything based on the nature of your business, so determine your goals early.
- Make your goals realistic. Say if you advertise for $200 you cannot expect to get 200 new leads. But a more realistic goal might be getting around 30 leads. New leads don’t mean new buyers/customers to your products or service but they might possibly turn into one.
3. Determine your budget
- Managing a PPC campaign is exciting and yet overwhelming. You can end up wasting more than whats on your budget if you don’t keep a close eye on your spending. You don’t want to go crazy on an advertising campaign which is not paying off.
- Based on the industry and the keyword you opt-in for, your cost of advertisement varies. For example if you are a cake shop owner you keyword might cost you around 30 cents while if you are a auto care center you might end up paying 5 dollars to 8 dollars a keywords.
- Study your ppc campaign on a regular basis and keep and eye on your ROI. Study how much is your one customer worth. If your spending is around $20 per customer but you are just making $10 on one customer, its not worth carrying that campaign.
4. Who is your targeted audience
- Who is your audience? Figure out the targeted age group, gender, etc. If you are a Bridal store your targeted audience are females.
- What is their location? If you are a cake shop owner in Los Angeles you don’t want to target audience in Seattle.
- What are they looking for? If you are trying to sell an iPhone to a user looking for ringtones it will not turn into a lead. But instead if you are offering a ringtone to audience looking to buy iPhone it can turn into a lead.
5. Work on your keyword list
- Make a list of all important keywords related to your services or products. The success of a PPC campaign mostly depends on the right keywords.
- Finalize your targeted keywords using keywords tools – keywords planner tool (by Google Adwords), Google trends, Wordtracker, etc.
- Bid on the keywords that aptly describe your business.
- Eliminate the keywords that don’t generate leads.
6. Attractive ad Campaign
- For your ad campaign to be successful, your audience has to find your ad attractive.
- Make your TAG line appealing and catchy. Putting right keywords in the campaign is not the only thing about tagline.
- Create different ads for multiple keywords.
- Try not to mislead your audience with your ad campaign. If a visitor come to your website and doesn’t find what he/she is looking for it negatively affects your business.
7. Homepage is NOT your Landing page
- When users are redirected to home page instead of landing page they can get overwhelmed with the content.
- Design a new landing page if you don’t have one.
- Landing page should have a good call of action. If it doesn’t have a call of action the visitor leaves your site, increasing your bounce rate.
8. Most IMPORTANT – monitor your campaign closely
- Check your ROI.
- Redesign your ad if its not generating enough leads.
- You need to track the success of your campaigns and ensure if its getting you right audience.
- Redo points 1-7 based on market changes and change your campaign accordingly.
In general, it is advisable to work towards increasing your ROI by drilling your Adwords spending up and down based on trends without losing the track of your monthly spending. SHare your views with us on this.