If you have read about search engine optimization or even done seo you surely might have came across the term “backlinks”. But what are they and what is all the fuss about backlinks? We will talk about what backlinks are, why are they important and how to build quality backlinks to your website without spamming the web.
So lets start with what are backlinks? Backlinks are the links pointing to your website from other websites. They are also known as inbound links. The number of backlinks to your website determine its value to search engines.
Why are backlinks important? Backlinks when received from high quality websites suggests search engines about the importance of your website. It is also a factor in increasing your Google PageRank. According to Google, the more high quality backlinks your website has the more relevant it is compared to your competition. When talking about relevance, when you receive backlinks from web page with related content they are considered more relevant and of higher value than from the website with irrelevant content.
Do not confuse yourself with reciprocal links as they are different from backlinks. Reciprocal links are a mutual link exchange between two website to boost the traffic and links pointing. But since to reach their goal many webmasters performed link exchange with websites that weren’t related to their niche. With the Google’s algorithm updates, it is penalizing websites with irrelevant link exchange and there were lot of webmasters emailing to remove their links from the link exchange program. Link building is considered an off-page optimization strategy and is equally important to the on-page optimization strategy. But lets not deviate from our topic and get back on ways to build high quality backlinks to your website with rising the spam alerts.
1. Build website for people, not for search engines
Create interesting and valuable content on your website. If your content is created by keeping your audience in mind and not the search engine your readers will share it attracting more audience and better backlinks. If your content is good it acts as Link bait. According to Matt Cutts link bait is anything interesting enough to catch people’s attention. Real backlinks are generated by people, you don’t need to work for it.
You can see that wikipedia dominates this by providing relevant and valuable content to its readers and that is the reason it tops on Google for most of the general terms searched.
When you create content you should keep these points in mind to create content to attract right audience.
- Use inviting title tags for your content like
- 6 ways to…
- how to generate…
- Write unique content. Don’t ever try to start your blog with few sentences of your own and the just copy someone’s blog to increase your word count.
- Controversies get more views. Something like “Is Google the best search engine?”
- Write about what your viewers are interested in.
2. Guest blogging for other blogs in your industry
If your website is new and you don’t have enough audience for your content to act as link bait then being is guest blogger is your option. Guest blogging on high profile websites will not only get you popularity but you can get backlinks with custom anchor texts with the keywords you want to rank for. You can provide anywhere from 1-3 backlinks to your website from your content or your author bio page.
Guest blogging is a great way of generating high quality backlinks and an easier way to establish yourself in your industry.
3. Interview someone influential
Interview someone important from your industry or any influential person and create a blog post about your interview pointing link to their website. This is will benefit you in two ways, first either that person will link you back and publish the experience on their website or the second thing can be you will get audience who are interested in reading the interview and share it for you.
4. Create your social profiles
Creating social profiles for your company and the key employees or the founders of the company linking to the website gives you high quality backlinks from reliable websites. This way you can get some good number of links back to your websites. Some of the major social places to do this is Google Plus, LinkedIn, Foursquare, Facebook, Twitter and Youtube.
5. Write a review/testimonial
I am sure you might be using any services and products, you can write a review about them giving a link back to your website. You can also write a comprehensive review about a business and ask them to link back to you.
6. Give away free stuff
Develop software, template or some plugins and give it for free with a link back to your website. You can also have your users share it socially before downloading your software or free templates. That way you get your software, template or plugin socially shared as well as get a backlink to your website.
7. Getting Press as a HARO source
Sign up for Help a Reporter, the website where they are looking for specific type of people to respond to inquiries and interviews which they feature in their press release which gives you or your company a good brand awareness. Reply to the inquiries your get in your emails you feel are relevant to you.
8. Blog commenting
This is another way of generating good backlinks. Go on to other popular blogs and commenting there with a link back to your website. Doing this regularly not only generates backlinks but also helps you build a relationship with the author.
This is not the primary source of getting backlinks as most of the blogs have “nofollow” tag for their comments.
These are some of the few common ways to get backlinks but the best way to find which works for you the best is through your own research. What ever ways you chose make sure you don’t choose spammy black hat ways and don’t get yourself blacklisted. If you think you have some other good ways to do so share it with our audience.